What is Baby Grid? Baby Grid Review

Founder Introduction

Zhang Tiantian graduated from the University of Calgary in Canada with a double degree in electronic engineering and computer science.

Overview

Baby Grid was initiated as a vertical cross-border maternal and infant e-commerce platform. It has a strong global supply chain system and cooperates with APEC for global direct procurement. It represents more than 3,000 internationally renowned brands and more than 100,000 hot-selling products worldwide. At present, it has opened overseas direct mail business in more than 20 countries and regions including the United States, Canada, Japan, South Korea, Australia, New Zealand, and Germany. Baby Grid officially launched cross-border maternal and infant chain business in 2017, and has now developed into a new retail enterprise integrating offline maternal and infant scene consumption and online LBS community distribution. Baby Grid's cross-border maternal and infant new retail adopts the "1+X" strategy to create a multi-scenario consumer chain brand that integrates maternal and infant family consumption, customized early education, parent-child interaction, amusement, swimming/water education, piano/drum training and other infant retail and service formats.

Business Strategy

Baby Grid has the business philosophy of "zero price difference for overseas shopping, global shopping for baby" and the unique "overseas direct mail + global special sales" operating model. The website guarantees to provide 100% authentic and safe overseas products.

As the mainstream maternal and infant consumer group, the new generation of parents born after 1985 have an increasingly normalized demand for imported goods. Baby Grid has seized this opportunity and continuously met the consumption needs of specific groups through quality assurance and product innovation in combination with cross-border policies.

In 2017, we started to create PGC content + KOL effect, including the output of product functions, ingredients, reviews and user reputation, parenting knowledge sharing, and the establishment of a complete content system. We adopted the "1+N" marketing method to control marketing costs.

Brand Naming

"B&G" is the English name of Baby Grid, which is composed of the abbreviation of Best Goods in English. Its meaning is to provide better goods and better quality goods and services to Chinese families. At the same time, B&G has also been given richer meanings, such as BOYS & GIRLS (boys and girls), BABY GOODS (good baby products), and Be the Global (global vision).

Brand Features

Baby Grid focuses on six major brand features: safety, overseas direct mail, global sales, selection, professionalism and diversity.

Safety: 100% authentic, 100% safe.

Overseas direct mail: global quality products, overseas direct mail

Global Sale: Global products, limited time offer

Advantages: One-stop shopping, fashionable selection

Professional: Professional team + professional service

Diversity: Diversity in one, a global online shopping ecosystem

Revenue

In 2014, the company achieved operating income of RMB 19.1965 million and a loss of RMB 2.5973 million.

In 2015, the company achieved operating income of RMB 86.948 million and a loss of RMB 34.0685 million.

In 2016, the company achieved operating income of 139.7502 million yuan and a loss of 38.8146 million yuan.

The total revenue in the first quarter of 2018 was RMB 64,734,300, up 309.78% year-on-year. The net profit attributable to the company's shareholders was RMB 2,783,900, up 137.62% year-on-year.

Corporate Honors

In July 2015, it was awarded the “3A Credit Rating” certification by the Internet Society of China.

In September 2015, it was certified as a “Trusted Website” by the China Internet Network Information Center.

In February 2016, it was named the company with the most investment value in the "NEEQ Monthly List·Enterprise List".

In March 2016, it won the "Cross-border E-commerce Newcomer Award" awarded by the Commercial Industry Branch of the China Council for the Promotion of International Trade.

In May 2016, it was awarded the title of “China E-Commerce Integrity Demonstration Enterprise”.

In May 2016, it won the "2016 China Internet Most Influential E-commerce Enterprise Award".

In September 2020, the high-tech and high-growth Baby Grid was awarded the "Top 20 in Chaoyang"

Development History

In October 2014, the Baby Grid maternal and infant shopping mall was launched.

On December 10, 2015, Beijing Baby Grid Holdings Co., Ltd. was listed on the New Third Board.

In April 2016, the cross-border e-commerce company for infants and mothers, Baby Grid, which had introduced well-known investment institutions such as China Merchants Zhiyuan and raised 12 million yuan before listing, announced the completion of a 40 million yuan round of private placement. Institutions participating in this round of private placement include Beijing Qilin Wealth Investment Center, a fund under the Ministry of Industry and Information Technology, and others.

References

• 1. Baby Grid creates top-level maternal and infant business service model with unique operating concept: Sohu [cited on 2018-12-02T16:00:00.000Z]