What is Top-Brand? Top-Brand Review

Top-Brand refers to a label of honorary recognition for gold medal sellers that appears in the buyer's market. When you see this logo, it means that the store has been verified by AliExpress. Top-Brand was launched in April 2017.

About Top-Brand

The AliExpress platform uses various indicators to comprehensively evaluate and produce a group of benchmark brands with "good product quality, good industry reputation, and good after-sales service". It not only helps to improve buyers' shopping experience, but also reduces shopping decision-making costs.

Purpose

In order to continuously encourage and support more high-quality Chinese sellers to lay the foundation for their brands to go global, and enable gold medal sellers to focus more on continuously improving buyers' consumption experience, brand satisfaction and brand loyalty, the AliExpress platform has specially launched the "Top-Brand" label upgrade to help buyers establish a cognitive awareness of high-quality brands.

Get Object

Regarding the Top-Brand logo, it is currently only available to gold sellers and some outstanding silver sellers on the AliExpress platform.

Location

The logo will be infiltrated into multiple cross-application scenarios such as our AliExpress search results page, store list page, store homepage, product details page, etc., to continuously enhance buyers' awareness of the brand, as well as improve store reputation and potential conversion rate.

1. PC brand store homepage.

2. The display area on the left side of the PC brand store.

3. PC search List result page.

4. PC search Gallery results display.

Advantages

1. The best brand in China.

2. High-quality products, commodities known for their high quality.

3. Highly rated products.

4. Quality service, get the best warranty and high-quality after-sales service.

Seller response

The establishment of TOP-Brand will allow high-quality brand sellers to have greater exposure and thus obtain more resources. However, some small and medium-sized sellers are dissatisfied with this.

A seller who has been selling on AliExpress for nearly five years and has a monthly sales volume of 10,000 US dollars pointed out that although the platform has always stated that it will support small and medium-sized sellers, they have repeatedly encountered obstacles in applying for the so-called gold and silver medals, while those big Tmall sellers who "airdropped" can get silver medals or even Top-Rated Sellers as soon as they settle in. Now they have no chance of the newly introduced "TOP-Brand".

Some sellers also believe that the policies introduced by AliExpress in the past six months have a taste of wiping out small sellers. They don’t know what to do in the future and hope that AliExpress can transform to the model of coexistence between Taobao and Tmall in the past.

Frequently asked questions

Q: What kind of sellers can enjoy the Top-Brand logo?

A: All AliExpress Gold Sellers can enjoy the Top-Brand logo.

Q： Where will Top-Brand be shown?

A: Currently it is exposed on the search results page, AliExpress store homepage, store list page, product details page, and wireless terminal (under planning).

Q: I am a good seller on AliExpress China. If my sales volume meets the requirements, can I also enjoy such a logo?

A: Currently, the Top-Brand logo is only available to AliExpress gold sellers and some AliExpress silver sellers with outstanding performance.

Q: Why is my brand not displayed on this promotional page? How can I display my brand on this page?

A: Currently we have randomly selected some high-quality AliExpress gold medal sellers' stores for exposure. Next, we will launch new products to allow more high-quality gold medal sellers' brands to be displayed and promoted in concentrated areas. Thank you very much for your attention to our products.

Q: My service rating for the month is excellent, why is the Top-Rated Seller logo not displayed on the front desk?

A: The original "Top-Ranted Seller" logo has been replaced by the new "Top-Brand". Currently, this logo only appears in the stores of gold medal sellers.