What is Beibei.com? Beibei.com Review

1. Introduction to the founder

Zhang Lianglun, born in 1985, is the founder and CEO of Mizhe.com. He obtained a master's degree in engineering from Huazhong University of Science and Technology at the age of 23, and founded his own company, Hangzhou Huxiu E-commerce Co., Ltd., at the age of 25. He founded Mizhe.com, Miquan.com, Beibei.com and other well-known websites, and led the company to grow rapidly into a leading brand of e-commerce shopping guide. He was selected as one of the 30 "Entrepreneurs Under 30" by Forbes China and one of the 20 "New Entrepreneurs Under 30" by Chuangyebang in 2013.

2. Company Introduction

Beibei Group was founded in 2011. It owns Beibei.com, Beidian, Beidai and other platforms and is committed to becoming a leading global technology retail platform.

Beibei's founding team came from Alibaba and has received hundreds of millions of dollars in venture capital from IDG Capital, Gaorong Capital, Capital Today, New Horizon Capital, Xianghe Capital, Hillhouse Capital, Sequoia Capital, Sinovation Ventures, and Northern Light Venture Capital.

3. Corporate Culture

Vision: To become the world's leading technology retail platform

Mission: To make more people live a better life

Core values: Professional and trustworthy

4. Business Strategy

Beibei.com took mother and baby as its entry point, and soon began to expand related categories such as home furnishings, clothing, and beauty products based on the existing core categories of mother and baby. Later, it also got involved in parent-child services, as well as a series of businesses such as childcare, early childhood education, and even social e-commerce Beidian. Without exception, all of these reflect Beibei's ambition to be unwilling to be limited to the field of mother and baby e-commerce or the mother and baby industry. He sees a larger market space and more mainstream consumer groups. He wants to use user-oriented thinking to "sell everything to one type of people."

5. Settlement Process

6. Requirements for Settlement

1. Merchants must be companies with independent legal personality. Therefore, we do not accept merchants from individual businesses, partnerships and sole proprietorships. The registered capital is RMB 100,000 or more.

2. Ensure that the goods provided are genuine and the prices are competitive enough;

3. Categories such as maternal and infant products, women's clothing and shoes, home beauty products, household appliances, and fresh food are all welcome to enter;

4. The establishment time of the merchant must be more than half a year, that is, the time from the start of the merchant's business license to the merchant's submission for entry review must be more than 0.5 years.

VII. Company Qualification Requirements

1. Business license: must have legal person status. If it is a branch without legal person status, it is necessary to provide the head office's business license and its authorization letter; complete the valid annual inspection, and the copy must be stamped with the company seal.

2. Tax registration certificate: Both national tax and local tax are acceptable. The copy must be stamped with the company seal.

3. Organization Code Certificate: The copy must be stamped with the company seal.

4. Legal person’s ID card: You need to provide a scanned copy or photocopy of the front and back of the legal person’s ID card, and stamp it with the company seal.

8. Settlement Fees

In April 2017, Beibei.com decided to charge merchants an annual fee for using the platform. The annual fee for domestic merchants is 9,600 yuan/year, and the annual fee for overseas merchants is 1,440 US dollars/year.

IX. Development History

In April 2014, Beibei.com was officially launched.

In October 2015, the Qianbei Plan was launched, with an investment of 500 million yuan to support 1,000 high-quality brands with monthly sales exceeding 1 million.

In June 2016, Beibei's wholly-owned parenting social AP Yuerbao was officially launched.

In April 2017, it is planned to charge an annual platform usage fee to merchants.

In June 2017, the social e-commerce APP Beidian was launched.

In August 2017, the online early education APP Zaojiaobao was launched.

In August 2017, Beibei.com AP added the "idle" business, becoming the first major platform to provide second-hand trading services.

In August 2017, the “Same City” entrance of Beibei.com APP added Beibei’s same city parent-child service business.

In August 2017, Beiwang developed the Beipintuan mini program.

In October 2017, the first generation of Beibei smart early education machine A1 under Beibei.com was launched.

In 2018, we will focus on building an e-commerce matrix around community driving force, accelerate the development of Beidian, and focus on mini programs and official accounts.

In August 2018, CB Insights released the 2018 global unicorn company list, and Beibei ranked 55th.

10. Financing

In August 2014, the company completed its Series B financing with an amount of RMB 150 million, with investors including Gaorong Capital and DG Capital.

In January 2015, the company completed a US$100 million Series C financing led by Capital Today and New Horizon Capital, with Gaorong Capital as the lead investor.

The company was followed by investors including Beijing Capital and IDG Capital, with Taihe Capital acting as financial advisor.

In June 2016, it raised another 100 million yuan to complete its Series D financing, led by Northern Light Venture Capital, Capital Today, and New Horizon Capital, and co-invested by Gaorong Capital and others.

References

• 1. What is MiYa doing now? : Sohu [cited on 2018-05-16T16:00:00.000Z]