In the second half of 2020, when is the best time to do off-site traffic?

As competition on Amazon is fierce, advertising costs are rising, and traffic on the site has reached a bottleneck, how to expand traffic sources and achieve more sales growth is a challenge faced by every Amazon seller.

Under such circumstances, more and more sellers are turning their attention to outside the site and starting to try to tap into off-site traffic.

But sellers often wonder, when should I start to attract traffic from outside the site, and what kind of traffic-driving method should I adopt? In fact, depending on the product category, the purpose of attracting traffic from outside the site is different, the sales period is different, and the selected off-site method is also different.

1. When the in-site advertisement cannot be displayed

Amazon sellers who have been operating for a long time must have encountered this: they could spend $10-20 a day on good in-site advertising, but suddenly they can’t spend it anymore.

If you encounter this situation, it is mostly because your ASIN performance is poor and Amazon has given the advertising slot to someone else. At this time, placing orders outside the site can help you increase your orders and conversion rates and quickly help you regain the advertising slot.

2. When sales suddenly drop

Sometimes we encounter a certain ASIN with very stable orders, but one day the sales suddenly drop. At this time, you need to pull up the ranking through off-site and increase advertising, otherwise it will be difficult to get up again after sinking.

3. Peak Season

For example, the upcoming Prime Day, when platform traffic explodes, as well as the back-to-school season, Halloween, Black Friday and other festivals are all good opportunities for us to do off-site promotion;

At this stage when Amazon is vigorously promoting, if you follow the trend and conduct off-site promotion, you will get twice the result with half the effort. Whether on or off the site, you must know how to take advantage of the platform's traffic.

4. 1-2 days before the flash sale

Everyone knows that the effect of flash sales is closely related to the usual rankings. It is impossible for a product with no sales to explode through flash sales. At this time, you need to boost your sales outside the site first.

5. When the hot item is released

Many big sellers create a large number of fake orders in the early stages of their hit products, but fake orders cannot bring high exposure and high click-through rates. At this time, the only options besides CPC are off-site marketing. Off-site marketing can help you achieve high exposure and high click-through rates. As long as you maintain a stable conversion rate, your product can quickly grow.

1. Social media Facebook traffic

The best thing about Facebook is that it can accurately locate the age, gender, hobbies, region, phone model, operating system, network environment, etc. of the advertising audience. Through its precise positioning, it can be clear whether the customer is the one you want to target.

When creating your ad, make sure the content, images, and headlines are immediately appealing to your audience, and remember to keep your ad as concise as possible.

When placing advertisements, you can try placing more advertisements and targeting different audiences. Don’t set the budget too high and stop advertisements with poor results in a timely manner.

2. Professional discount website

If you want to achieve quick traffic generation, then deals discount websites should be the first choice.

Discount websites can be divided into three categories according to their types: forums, specialized discount sites, and blog discounts. Representative forums include Slickdeals, professional discount sites include Dealnews, Techbargian, 1 sales, Dealwiki, etc., and blogs include Kinja.

You can choose different sites depending on the product: for example, Slickdeals is a comprehensive site that can post anything; Techbargain is an electronics site.

Depending on the number of feedback, reviews, and Fakespot level of your Amazon store, you will be limited in choosing some discount websites.

Posting methods on discount websites include posting by celebrities or posting by website editors, depending on the posting rules of the website.

3. Video social networking site celebrity marketing

How do you find the right influencer for your product promotion? First, search for influencers on Youtube using product keywords, then check the relevance of the products posted by the influencer, the number of his fans, the number of views of his videos, and the degree of interaction between him and his fans.

Once confirmed, you can look for contact information on the celebrity’s homepage and start contacting the celebrity. If the celebrity has enough influence, the traffic brought by it will not be underestimated.

4. Short video TikTok leads to traffic

Judging from Tiktok's development trend, the distribution of overseas user countries and user portraits, Tiktok is currently a blue ocean of traffic for cross-border e-commerce sellers. Whoever enters first will be able to reap the first wave of traffic dividends.

According to statistics, TikTok's marketing influence is gradually increasing. Let's look at a set of data:

(1) As of the beginning of this month, TikTok has approximately 800 million monthly active users.

(2) TikTok’s global downloads have recently exceeded 2 billion. In the first quarter of 2020, the number of downloads reached 315 million, the best quarter ever. 500 million of them came from India, 180 million from China, and 130 million from the United States.

(3) The average time each user spends on TikTok is about 52 minutes, and the app is opened 8 times a day.

(4) 60% of TikTok users are born after 1990.

(5) Social media influencers began creating paid content on TikTok, with an average cost of $500.

(6) TikTok users are 60% female and 40% male. 60% are between 16 and 24 years old, and 26% are between 25 and 44 years old.

If your target customers are young people, then TikTok is one of the e-commerce platforms you cannot miss. Even if it is not suitable for our products, it is also a traffic carrier that we need to focus on and layout.

The above are the off-site traffic channels that Chenzi shared with everyone. Sellers should choose appropriate traffic channels based on their products, promotion purposes, sales periods, etc.

(Source: Cross-border Black Technology)