What is Storenvy? Storenvy Review

history

Jon Crawford used to run a website development company in Kansas City. In 2009, he founded Storenvy, which uses drag-and-drop simplicity to enable anyone to open their own online store in less than a few minutes.

But Crawford had a bigger goal—to make these small businesses visible and become stars through this platform, just as YouTube made many grassroots famous. In 2010, Crawford moved to San Francisco and began to develop Storenvy's social media features to achieve this goal.

Basic Introduction

Storenvy is a San Francisco startup that is a mashup-type online platform that is both an easy-to-use e-commerce and a social media. First of all, its online store is very popular, with nearly 26,000 sellers (including artists, manufacturers, etc.) selling clothes, home furnishings, jewelry, books and other creative products on it.

Business Model

Storenvy adopts a free business model. The basic online store platform is free, but some additional services, such as personalized domain names and the use of discount code redemption functions, require monthly fees. Crawford introduced that some stores have also reserved advanced services. To increase revenue, Storenvy plans to charge some intermediary fees for transactions reached through market recommendations or website journals, but the fee standard has not yet been determined.

How to get store traffic

1. If the newly uploaded product has a lot of likes, it will be listed in the "New and Trending Products" section on the homepage, which will greatly help the product exposure.

2. Another homepage section is "Editor's Picks". This section is for products manually selected by the official platform operators. Images need to have visual impact in order to be selected.

3. Paid push traffic, which is also the most important source of order acquisition. Sellers can find it in the following picture in the background.

Financing

In early 2011, the company raised $1.53 million in seed investment.

In 2013, Storenvy received US$5 million in investment from Intel Capital and Spark Capital in its Series A financing.