Online retail sales in the U.S. during the holiday season increased by 6.7% year-on-year, outperforming in-store sales

It is learned that on December 26, according to foreign media reports, the preliminary survey of Mastercard Consumer Pulse showed that during the holiday season from November 1 to December 24, US retail sales increased by 3.8% year-on-year, and e-commerce continued to dominate.

The survey showed that the last five days of the holiday season contributed 10% of all spending, with "Super Saturday" on December 21 playing a key role for retailers. Compared with last year, spending on goods during the holiday season increased, with clothing, jewelry and electronics becoming popular gift-giving categories, with spending increasing by 3.6%, 4.0% and 3.7% respectively.

Online retail sales grew 6.7% year-over-year, significantly outperforming the 2.9% growth in in-store sales. Among them, online shopping in the apparel industry performed particularly strongly. Among major cities, Tampa (10.6%) and Phoenix (10.0%) led with double-digit growth, followed by Minneapolis (8.9%), Dallas (8.4%), Charlotte (7.9%), Orlando (7.8%) and Houston (7.6%).

Michelle Meyer, chief economist at Mastercard Economics, pointed out that consumers showed their willingness and ability to spend during the holiday season, with the pursuit of value being the main driving force, and concentrated e-commerce spending during major promotions reflected this trend. In addition, the solid performance of the holiday season benefited from a healthy labor market and increased household wealth, further highlighting the strong momentum of consumer spending throughout the year.

Author ✎ Rayna/

Statement: This article is copyrighted and may not be reproduced without permission. If you need authorization, please contact: happy