Latest survey: U.S. holiday shoppers demand faster delivery experience

It is learned that according to foreign media reports, according to the latest survey conducted by Radial on 1,000 American adult consumers, American consumers' expectations for the holiday shopping delivery experience are increasing.

Data shows that 29% of consumers expect goods to be delivered within two to three days, an increase of 53% compared to 2023. At the same time, 45% of consumers believe that three to five days of delivery time is reasonable, an increase of 22% year-on-year. Only 26% of consumers accept a delivery cycle of one week or more.

Notably, 73% of consumers said they would not buy from a retailer again if they provided a suboptimal delivery or return experience during the holiday season. Additionally, consumers want more control over their delivery experience. More than half (58%) of consumers said they would use the ability to select a specific delivery date if the fee was reasonable and they had the choice, highlighting the need for delivery flexibility.

The survey also found that consumers are adjusting their holiday shopping schedules as there are only 27 days between Thanksgiving and Christmas this year, which is shorter than last year. The vast majority (90%) of consumers will start holiday shopping before December 1, with 31% starting in October, coinciding with early holiday promotions on platforms such as Amazon.

Although shopping time is gradually moving forward, November will still be the busiest shopping month. 42% of consumers said they will focus on buying holiday gifts during the "Black Friday Cyber ​​Monday" period. In addition, 18% of consumers plan to use payment methods such as "buy now, pay later", among which millennials have the highest proportion of choices, reaching 27%. More than half of Generation Z (55%) and millennials (52%) are willing to pay for gift wrapping services at reasonable prices.

Author ✎ Rayna/

Statement: This article is copyrighted and may not be reproduced without permission. If you need authorization, please contact: happy