How should Amazon product images be displayed?

Which types of product images work best on Amazon?

You can photograph your product in many different ways to show what it looks like, what it does, its key data like size and material, how it can be used, and answer common questions your consumers may have.

The main types of images that work well for Amazon products are:

1. Product main image with white background (required!)

2. Images that show the benefits of your product.

3. Images showing key product features.

4. Images that highlight important information or explain usage.

5. Pictures showing product dimensions.

6. Show pictures of the product in use.

7. A picture of an actual usage scenario, showing the product in a realistic environment (influencer pictures can be used).

8. Detailed pictures of product packaging.

There are many other types of backup images you can consider, depending on the type of products you sell. For example:

1. A close-up of the back or side of a product, such as showing the different input ports on an electronic product.

2. Nutritional information labels on foods.

3. Display pictures of clothing, decoration or gift products from different angles.

How should the main image of an Amazon product be displayed?

This is the most important image. It should be a picture of your product on a pure white background. This is the image that consumers see during their search. A high-quality main image will drive more clicks and conversions, and lead to higher sales.

This type of image can enhance your brand and make your products easier for customers to identify. The main image also needs to be adapted to the mobile customer experience to ensure that it can be displayed in the best state on all screen sizes to achieve maximum sales conversion.

What is the best way to demonstrate the features of your product?

You can use infographics, close-up images, or images with text to show key product features. For example, this image explains how a product feature benefits the customer.

The text and callouts can clearly identify what benefits the consumer will gain from the product. The image can also address potential questions or concerns that may arise.

Infographics can use icons and fonts to visually communicate important information, instructions, or other key features of a product:

Whenever possible, this infographic should clearly identify to the buyer the benefits of using the product, rather than simply presenting features.

What's the best way to display product dimensions?

Display the product's dimensions in the clearest way possible for consumers. For example:

This image gives the consumer a clear idea of ​​the product’s dimensions. Providing this type of image helps reassure consumers that they are purchasing an item that fits their needs and that what they receive will match their expectations. Consumers don’t like things that exceed their expectations and may leave a negative review if the product is different than they imagined.

How to display the product usage highlights?

When you start your research, people looking at your product images want to see how your product solves their problems and get answers to their questions about your product. Whenever possible, show people’s faces, not just body parts. This helps consumers make a more personal connection with the product. For example:

Show typical usage of your product that solves a common problem. You can also use a specific product feature in your image to clearly illustrate the benefit of that feature.

How to display the product’s life scene pictures?

The product's life scene picture allows consumers to clearly feel how the product will fit into their lives after purchase. The picture does not necessarily have to show the product in use, but it can be seen in the environment where it is usually found.

Think about the life story you want your product images to tell. Simply displaying a product like the one above between two homes can show how it can fit perfectly into your life. This helps to associate the product with the environment your target consumers desire to have.

Not only are you telling the story of your products, you’re also telling the story of your brand. What makes your brand unique? What is its unique value proposition? Make sure you consider this in the images you create for each product, and make sure that the brand value proposition you wish to convey is visible in every image.

How to display product packaging pictures?

Packaging is actually an important factor that consumers consider when shopping. It is especially important for gifts, because the first impression of a gift is crucial, and unboxing is the most exciting part of receiving the product!

This allows customers to see all elements of the product and its packaging and helps build trust in your brand. Just like stating the dimensions of the product, they want to know exactly what you’re delivering and that the box will meet their expectations when it arrives.

(This article is excerpted from Zhiwubuyan)