Things to note for Black Friday and Cyber ​​Monday!

1. The promotion price must meet the maximum promotion price requirements recommended by Amazon.

2. Any images and text used in the promotion must follow the style guide requirements.

3. If the reference price is missing, the deal may be cancelled. If you receive a reminder, you need to fill in the reference price as soon as possible.

4. The quantity level of the product must be consistent with or lower than the quantity set by the seller.

5. For listings that have already applied for an event, avoid actively merging/splitting variants. This behavior may cause the system to re-examine the event, resulting in loss of event qualification.

6. Avoid any behavior that violates Amazon’s policies.

7. Pay attention to the policy for reporting Prime exclusive discounts: the product must have a valid reference price (List Price or Was Price)

8. The price reported for Amazon’s Black Friday and Cyber ​​Monday Prime exclusive discount must be 15% lower than the ASIN reference price.

9. If the product has a reference price filled in, but the Prime Exclusive Discount Submission Status on the Seller Platform is displayed as "Display Prohibited" or "No Reference Price," it means that the reference price set for the product has not been verified by the Amazon system. It is recommended to set a coupon for the product.

Healthy Account Check

1. Focus on the Policy Compliance section of the Account Health dashboard.

2. Check the "Account Status Rating" to determine the account status. If you see yellow or red, please note that there is a risk of suspension of the account.

3. Check the content of the "Performance Notification" and ensure the security of your account at the same time.

Campaign Check

1. Create ads for preferred advertising products first

2. Increase the base bid for the campaign and increase the bid for the first position on the first page of search results/product detail page based on the performance of the campaign

3. Whether to use combined marketing and enable advertising for all promotional products

4. Whether to extend the advertising time to ensure full utilization of the budget

5. Is the ad always online?

Brand Safety Check

1. Check whether the operation is compliant and whether there is a risk of infringing on the intellectual property rights of others

2. Check whether your intellectual property rights have been infringed by others

3. It is recommended to join the Transparency program to take preventive measures