Back-to-school spending in the U.S. is set to hit a new high in the fall, and these two categories of products are hot-selling

It is learned that according to foreign media reports, as the high temperature heat wave swept across the United States and campus safety concerns increased, transparent backpacks and denim shorts became the most popular items before the start of school.

The National Retail Federation (NRF) predicts that back-to-school shopping spending in the United States this year will exceed $135 billion, an increase of more than $24 billion from last year. Although many Americans will have to repay student loans starting in October and their budgets are facing squeezes, the NRF predicts that back-to-school shopping spending across the United States this year is expected to set a new high, ushering in the largest back-to-school shopping season in history.

According to the NRF, nearly 70% of back-to-school shoppers surveyed in August said they were likely to purchase electronics, including laptops and computer-related accessories.

Chip Wes, retail and consumer behavior expert at Vericast, noted that despite financial and economic challenges, consumers are still finding ways to buy the goods and services they want.

“Jorts (denim shorts) have become a trend that never fades away,” said Melissa Cohen, former vice president of production at Polo Ralph Lauren and founder of MBC Consulting Solutions. “This year, it has become one of the hottest items among teenagers during the back-to-school season.”

Nikki Mcneri, a well-known social media influencer, pointed out that the rise of shorts is related to hot weather. He said: "Because the weather is still hot, people continue to wear summer shorts." It is reported that this summer, the United States has experienced record-breaking high temperatures, causing forest fires, water shortages and an increase in heat-related hospitalizations.

This year's popularity of transparent backpacks is related to school safety issues arising from children carrying weapons. A small but growing number of schools have made it mandatory for students to use transparent backpacks.

Calvin McDonald, chief executive of Canada-based sportswear company Lululemon (LULU.O), said on Thursday that backpacks were one of the best-selling products this quarter. Its $68 transparent mini backpacks were sold out as of Friday, according to the company's website.

Elsewhere, big-box retailer Walmart said sales of back-to-school merchandise “exceeded expectations” in the most recent quarter ended in July. A company spokesman said demand for clear backpacks has increased over the past two back-to-school seasons, particularly in Texas, Florida and Mississippi.

On Tuesday, Best Buy Chief Financial Officer Matthew Bilunas also reported that demand for electronics was "slightly better than expected," adding that back-to-school shopping was lasting a little longer and starting later than usual this year.

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