Starting from scratch, Shopify's 30-day store opening tutorial - Day 12

In the previous tutorial, we introduced how to set up Facebook ads. Now we will introduce the advanced tutorial of Facebook ads. Don’t forget to bookmark this chapter. Next time you forget how to improve Facebook ads, you can open it and take a look.

Before introducing the advanced tutorial, let’s talk about a few things to note when investing in Facebook ads :

• Don't be too emotional, treat it rationally, remove the ads that don't work well, don't fight against them

• Minimum daily advertising spend of $20

• The return on advertising expenditure should be at least 2, that is, if you spend one dollar on advertising, you should get back two dollars in revenue. If this ad can't do this, don't hesitate to stop it and run a new ad.

Here is a step-by-step introduction to the advanced Facebook advertising tutorial:

We talked about picking 15 products and setting up an ad group for each product to test. After running the ads for a day, you should be able to see which product has the best conversions. Continue to invest in these ads with higher conversion rates.

Select a product with a high conversion rate, and then create 15 new advertising audiences for this product. Establish an advertising group for each audience group. The budget and delivery channels can remain unchanged, and the only thing that changes is the audience.

For example, if the product is a woodworking tool kit, the advertising audience can be set to Wood-working/home improvement & woodworking/DIY, etc. If it is a pendant, the audience can be set to Jewelry/Gifts or Pendants/Anniversary Gift.

This step is mainly about setting 15 target audiences based on user groups.

Copy the previous ad settings to these 15 new ad sets, and change the conversion indicators here to "Add to Cart" and "Viewed Content".

The conversion indicator we set for the original ad is "Purchase". Be careful not to change it, otherwise it may affect the sales brought by the original ad.

Log in to Facebook's ad management panel, click "Audiences", and create two different sets of retargeting ads. One set of audiences is for consumers who have visited your webpage but have not added it to the shopping cart; the other set of audiences is for consumers who have added it to the shopping cart but have not purchased it. The other ad settings are still copied from the original ad.

Ads can also be targeted to specific devices, including:

• Desktop

• Mobile

• Tablet

• iPhone

• Android

Sometimes the target audiences of a product are different in gender. For example, if you sell DIY SPA sets and the consumers are mainly women, then you can set the ads to target female audiences.

Previously, we set the advertising channel to Facebook Feed, but you can also place ads in other channels, including:

• FB Posts

• Messenger

• Sidebar Ads

• Instagram

Facebook ads can be delivered to different countries. It is recommended to start with popular countries, such as:

• USA

• U.K.

• Canada

• Australia

• New Zealand, etc.

If you want to target your ads to specific countries, that’s fine too, for example:

• European countries

• India

• Brazil

• United Arab Emirates

• Philippines, etc.

You can set an ad performance standard, such as at least 1,000 visits or at least 500 adds to carts, and then copy the ad settings that meet this standard.