Starting from scratch, Shopify's 30-day store opening tutorial - Day 11

In previous tutorials, we mentioned shopping cart abandonment many times, which means that consumers add products to the shopping cart and then stop buying them. This has a great impact on the store's conversion rate. So today we are going to talk about how to prevent shopping cart abandonment:

Using Shopify's built-in system, it will automatically send emails to all consumers who abandon payment. The email will contain the consumer's unfinished order information, and the consumer can continue to place an order by clicking on the email.

This feature is very powerful, and people sometimes just need a push to take action. Here are the steps to use Shopify's built-in shopping cart recovery system:

• Click on "Orders" and then select "Abandoned Checkouts"

• Then click on the specific order information

• Set the email content on the next page and put the link to the checkout page of the unfinished order.

In addition to Shopify's built-in system, you can also install other apps, such as Kit Kart. Like Shopify's built-in system, Kit Kart will automatically send emails to consumers who abandon their orders midway. However, this app requires code to complete the sending.

Like the two tools mentioned above, this is also an application to solve the shopping cart abandonment problem. It can detect when consumers abandon their shopping carts, set different time intervals to send emails, and analyze the click-through rate and delivery rate of each email, helping us understand at what time period the content is more likely to be sent successfully.

With the above tools, you can save your store’s shopping cart abandonment rate and greatly improve your store’s conversion rate.