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In recent days, the United States is in the Independence Day holiday. Many sellers have reported that while the American people are on holiday, the order volume is terrible, and ACOs has also soared. ▲ The picture comes from Zhiwubuyan While the sellers were complaining, orders dropped sharply like a roller coaster, making people wonder if it was a system failure. A seller said humorously: It seems that my brother-in-law paid a heavy price for this. Please give me back the order! The jokes reveal the sadness and helplessness of Amazon people. During the tenure of my brother-in-law, the love-hate relationship between Chinese sellers and Amazon was played out every day. But my brother-in-law was eventually defeated by time. Now, my brother-in-law is about to step down. I wonder how the sellers feel? Amazon’s new CEO takes office. What will the future hold? It is learned that on July 5th local time, Bezos, the billionaire founder of Amazon, officially stepped down as the company's chief executive officer (CEO), and the Amazon era belonging to his brother-in-law officially ended. Amazon was founded in Seattle on July 5, 1994. 27 years later, there was the first transfer of power among CEOs, and Bezos' successor was Jassy, who was previously in charge of the cloud computing business. Meanwhile, Amazon disclosed in a regulatory filing that it will grant new CEO Andy Jassy 61,000 shares over the next 10 years , worth more than $214 million as of Friday's close. It is learned that my brother-in-law will serve as the executive chairman of the board of directors in the future and will start a new life including space exploration and charity. My brother-in-law went to outer space with his dream, and there was no lack of advertising fees, commissions and other expenses contributed by Chinese sellers. In the words of the sellers, all the sellers present are responsible for my brother-in-law's journey to space. Many sellers still hold a negative attitude towards what changes Amazon will have after the new CEO takes office. Some sellers believe that a platform is always a platform, and sellers are just leeks that contribute funds to the platform. The more intense the competition among sellers, the more joyful Amazon's scythe will be. ▲ The picture comes from Zhiwubuyan Some sellers boldly speculate on a series of changes in Amazon in the future: 1. CPC will be more expensive, and there may be more forms of advertising. 2. Crack down on false orders more severely, because false orders are, to some extent, “advertising fees” outside the site. 3. Continue to attract more sellers to enter the market. 4. FBA storage capacity restrictions will not be relaxed, and IPI requirements may be even higher. Some sellers also believe that Amazon’s algorithms and policies may undergo some adjustments this year as a new official has three major moves to make, and speculate that the recent aggressive account blocking actions are related to this. Although we cannot be sure whether this year's account blocking wave is related to the new CEO, we can see to this day that this ruthless account blocking sickle is still constantly reaping the rewards of Chinese sellers. Amazon continues to block accounts, sellers tearfully clear inventory Doing business on Amazon is like dancing on a tightrope. Many sellers describe the various risks of doing business on Amazon in this way. The account blocking wave that started at the end of April is still happening in the industry. Every day we hear rumors that a certain seller’s account has been shut down, their links have gone dead, or they have gone bankrupt overnight. Unexpectedly, as July approaches, the atmosphere of danger in the industry has not eased, and the crisis has spread to small and medium-sized sellers. A seller revealed that his former company closed more than 70 stores overnight, and the company was facing bankruptcy, with more than 100 employees facing the risk of unemployment. ▲ The picture comes from the seller communication group Even small and medium-sized sellers cannot escape the powerful deterrent "clutches" of Amazon's account suspension. If the account cannot be restored, all the seller's inventory and account funds will become bubbles, resulting in heavy losses. The following seller also had the same experience. According to his own account, the company's brand was closed by Amazon on July 3, and all other sites and accounts related to the brand were also closed . Amazon did not give him a chance to appeal. As a result, he still has more than 1 million SKUs in stock. In order to realize cash, he is urgently clearing out the stock at a low price. ▲ The picture comes from the seller communication group Coincidentally, a seller revealed that another big selling account was blocked yesterday, and the links to the US, Japan, and Canada sites involved were all disabled, and the reason may be related to fake orders. ▲ The picture comes from the seller communication group So far, many big sellers have fallen in this platform purge. I thought this would be an opportunity for small and medium-sized sellers, but in fact the current situation of small and medium-sized sellers is not satisfactory. Nowadays, the platform is conducting strict inspections, internal competition is becoming increasingly fierce, and price wars are happening one after another. Many sellers have begun to think about selling their accounts and changing careers. ▲ The picture comes from the seller communication group It has been noticed that recently, many sellers are preparing to sell their accounts and change careers. When asked the reasons, most of them answered that it is difficult to operate on the platform and the profits are extremely low, so they abandon their accounts and change careers. ▲ The picture comes from the seller communication group All in all, the situation of sellers in the first half of this year can be described as sad. Amidst the wailing, we can only hope that the second half of the year and the newly appointed Jassy will be better to sellers. What do other sellers think about this? Feel free to speak your mind in the comments section~
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