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As Black Friday approaches, merchants are busy preparing for this annual large-scale promotion. However, some merchants recently reported that after adjusting the product details page, the product link disappeared unexpectedly.
According to merchant discussion forums and feedback on social media, they found that their product links suddenly disappeared without any warning two days ago. These disappeared product links have one thing in common: the merchants modified the product details page before the link disappeared, whether it was adjusting the price, updating the product description or setting a delay in listing. Once the details page was modified, the link would mysteriously disappear. Merchants raised questions in the discussion group: “Did a large number of product detail pages disappear today?” "As soon as I edited the detail page, the SKU disappeared" "I changed the price and all the links disappeared" "Me too, I set a delayed listing and suddenly I couldn't find it anymore" "I modified my product variations yesterday and several of them disappeared" "Me too, adjusted the price this morning and the link disappeared" "Link removed after price adjustment" Faced with this emergency, merchants took quick action to try to find out the cause of the problem. After confirming the issue, some merchants said that this might be a technical failure on the Amazon platform, but the specific cause is still unclear. Amazon officials did not give a clear explanation or notice, but only suggested that merchants pay attention to it. Amazon customer service responded to this technical issue by saying that it could last up to 48 hours, which means that merchants will have to wait until the afternoon of November 16 at the latest to see whether the link has been restored. What is even more worrying is that changes to product detail pages on other sites may also affect links to U.S. and Canadian sites. This means that if a merchant modifies a product detail page on a European or Japanese site, the corresponding links to the U.S. and Canadian sites may also be at risk of disappearing. For merchants whose links have been removed and have not yet been restored, they are trying every possible solution. Some merchants suggest that they can try to rebuild the ASIN and then use the template to partially update it. But even if the link can be restored, its weight may be affected. This means that merchants may need to invest more time and energy to re-enhance the ranking and exposure of the link. The merchant center also experienced frequent technical issues. In the run-up to big sales, an increase in technical issues has become a common problem for Amazon. During the annual promotion period, due to the surge in platform traffic and increased system pressure, various technical problems and abnormal situations always occur. However, this year's situation seems to be particularly serious. Not only does the problem of link disappearance occur frequently, but the technical problem of abnormal login to the merchant center also causes headaches for many merchants. When some merchants tried to log in to their accounts, they found that the backend page was blank and they could not access the account dashboard normally. This situation made the accounts with daily sales of tens of thousands of dollars become "empty accounts" in an instant, and the merchants were extremely anxious. They posted in the community for help and found that many merchants had encountered the same situation. What’s even more incredible is that when the merchants opened a case to inquire about the situation, the customer service also said that they didn’t know the specific reason. Faced with the emergency, merchants actively tried a variety of solutions, including clearing browser caches, changing different devices and browsers, etc., but none of them solved the problem. Amazon official representative Sandy_Amazon responded to this on the forum. He said that Amazon is working with internal teams to actively investigate and resolve the issue, and asked merchants to remain patient. However, for merchants who urgently need to restore links to welcome the big promotion, such a response obviously cannot make them feel at ease. Being an Amazon merchant has been full of difficulties along the way. From increasingly fierce market competition to the constant adjustment of platform policies, to the frequent technical problems today, merchants are facing unprecedented challenges. In order to prevent similar problems from happening again, businesses also need to strengthen their risk prevention awareness. They should prepare backup and emergency plans in advance so that they can respond quickly and reduce losses when problems occur. In addition, for the upcoming "Black Friday" promotion, merchants also need to make adequate preparations and plans, and formulate appropriate promotional strategies and product combinations based on market demand and competitive situation to improve sales performance and customer satisfaction. At the same time, they also need to strengthen their capabilities in inventory management, logistics distribution, and customer service to ensure smooth operations and good reputation during the promotion period. In short, the frequent technical problems on the eve of Amazon's "Black Friday" have brought considerable troubles and challenges to merchants. However, seeking breakthroughs and development in difficult situations is a compulsory course for every Amazon merchant. They need to respond to various challenges and opportunities by strengthening risk prevention and control, optimizing operational strategies and improving their own capabilities in order to stand out in the fierce market competition and achieve sustainable development.
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