How to do a good job in Amazon's off-site promotion

To do a good job of off-site promotion on Amazon, you need to consider many factors. Here are some experiences for your reference:

1. Decide on the product, understand its features and target audience: Not all products are suitable for systematic off-Amazon promotion. The following points need to be considered:

1. Product features: For products with simple user purchase decision paths, such as daily necessities, complex off-site promotion may not be suitable. Such products are more suitable for optimization and precise traffic purchase on the site. 2. Off-site competition: Off-site promotion often faces more intense competition and requires greater investment and energy. Especially when ordinary products lack characteristics, the effect of off-site promotion may be limited. 3. Discount promotion: Providing cost-effective discount prices is an effective off-site promotion method. Cooperate with promotional channels to attract more potential buyers. 4. Product differentiation: If promotion methods such as influencers do not have an ideal response, you may need to consider whether the product is sufficiently differentiated and attractive. Optimizing product features may be a higher priority task. 5. Comprehensive strategy: The promotion strategy should be considered comprehensively. On the basis of on-site optimization, it should be supplemented by simple and crude promotional activities to increase traffic and sales.

For sellers, it is crucial to develop personalized promotion strategies based on product characteristics and market conditions. On-site traffic is valuable. If on-site traffic cannot be converted, the effect of off-site promotion may also be limited. Therefore, it is recommended to focus on on-site optimization and then supplement it with appropriate off-site promotions, which can more practically and effectively increase product sales.

2. Off-site promotion on Amazon is an important part of brand promotion: Off-site promotion plays an important role in brand promotion. For sellers with strong product strength and advantages, it is a wise decision to use off-site promotion on Amazon as a part of brand promotion.

There are the following reasons for emphasizing brand promotion: 1. Long-term investment: Brand promotion requires long-term investment and continuous efforts, not just short-term promotional activities. Through long-term strategic investment, building brand influence and awareness can help sellers establish a good brand image in the market. 2. Asset accumulation: Brand influence is a valuable asset that can provide continuous advantages in a highly competitive market. When building brand influence, precipitating brand assets will lay the foundation for future development. 3. Multi-dimensional promotion: Off-site promotion is no longer limited to the pursuit of short-term return on investment, but should consider multi-dimensional promotion, including promotion, brand influence enhancement, promotion effect maximization, etc., so as to form a comprehensive promotion strategy. 4. Long-term value: Although a single-dimensional Amazon off-site promotion can bring short-term results, if the long-term value of brand promotion is ignored, it may lead to puffiness and lack of motivation for continuous growth.

Therefore, when promoting outside of Amazon, it is necessary to have a clear brand promotion strategy and comprehensively consider the goals and effects of different promotion actions. Through long-term investment and building brand influence, products can gain more stable and lasting competitive advantages on the Amazon platform and market.

3. Create the "Three Online Axes": The "Three Online Axes" refer to the channel traffic system, social matrix system and old customer system, which are very important brand online promotion tools. The construction of these three systems has a long-term compound interest accumulation effect for branded overseas companies and provides better survival opportunities in the fierce market competition environment.

1. Channel traffic system: This system includes self-stores established on different platforms and multi-channel sales methods. By displaying products on multiple platforms, attracting traffic from different channels, increasing exposure and sales opportunities. 2. Social matrix system: Social media is an important part of modern marketing. Establishing and expanding the social matrix, including establishing brand social accounts on different platforms, interacting with potential customers, and publishing valuable content, can increase brand exposure saturation. 3. Old customer system: Keep in touch with and pay attention to old customers, continue to provide value through email marketing, coupons, etc., and encourage old customers to buy again and recommend, which will help maintain stable sales and word-of-mouth communication.

Building these three systems will help companies establish more lasting competitive advantages and brand influence in market competition. At the same time, as time and investment increase, these systems will gradually accumulate compound interest effects, improve overall promotion effects, and reduce subsequent traffic acquisition costs.

The above is a summary of experience, and I hope it will be helpful for your off-site promotion work on Amazon. Please develop a personalized promotion strategy based on your specific situation, and continue to learn and improve to achieve better promotion results.