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When it comes to listing optimization, many sellers feel at a loss as to where to start. Although they have read many optimization articles, they still don’t know what standards are considered good when it comes to actual operation. While the title reflects the keywords, it is best to combine each selling point with the keywords separately, and then use symbols to separate long sentences into short sentences. Short sentences can be read in one breath without any pressure. Compared with some sellers who use 200-word sentences to name product titles, short sentences are easier to read and can deepen buyers' understanding and feelings of the product. Another important element of Amazon product listings is pictures. The image experience largely determines whether customers will continue to browse. Just telling a text story is not enough to convince customers. What we have to do is to convey information through pictures and add text descriptions so that customers can see and remember. Matching key points of each link (1) Title logic: brand comfort, material structure, core keywords, accessories, size, model, customer experience and category keywords. Be concise, use uppercase and lowercase letters and commas, and comply with platform rules. (2) Product details: brand, core keywords, function words, synonyms, and model number. (3) BULLET POINTS: scope of application, manufacturing process, accessories, functions, materials, advantages, and precautions for use. (4) Main image: multi-faceted bevel angles, side views, details, application scenarios, and structural diagrams (5) The order of video shooting is: scene - height - processing technology - features - functions - portability - model - brand, with matching background music and commentary. (6) A+: Highlight the brand + detailed product introduction + differences from competing products or traditional products + other features. How to find keywords suitable for your products First, you must identify synonyms for your product. You can collect Amazon recommendations and related keywords in the Amazon search drop-down box and results page; then use the keywords you got to continue searching in the search box, you will get a lot of keywords, select a keyword and click to enter, you will get related keywords on the page. Repeat this process, and you will finally get a lot of keywords. Then, test and filter them one by one through the front-end, keep all the keywords related to your products, and put the most relevant ones at the top. Look for products that rank higher among similar products. The listings of mature products are more valuable for reference. The core keywords of general products are placed in the title, as well as important attribute words. Use the keyword tool to filter out keywords that match your product. You can also find it in its five points, A page, and QA. In addition, you can also pay attention to the comments of competitors, find out the keywords that appear frequently, and find out the different expressions of core keywords; the comments of buyers will also show the attribute words they care about and pay attention to. These keywords are more in line with the search habits of local people. 3. eBay, AliExpress and other platforms If you search on eBay, AliExpress and other platforms, there will also be some related keyword recommendations. These platforms will show many related keywords when searching, which can all be used as reference; then you need to filter out the keywords that are highly relevant to your products. On the Amazon platform, each product has its own sub-category, which is also one of the means for Amazon to identify products. The sub-category name can be considered as the main broad word of this product. - Brand Analysis-ASIN Reverse Lookup For sellers with brand registration, you can use brand analysis tools. The data is all from the Amazon platform and is highly credible. For the seller ranked first in the gravity blanket subcategory, you can reverse check the keywords of the ASIN to find broad words with high search frequency. Excellent competitors are always the best teachers. Usually, the first five words of a competitor’s product title will contain broad product terms. I checked the Best Seller’s title and found the broad term “weighted blanket”. The last one is also the most reliable channel on the site: advertising report. Through this channel, you can see what search keywords customers use to click on your products, as well as various data, which are the exclusive secrets of each operator. When doing pay-per-click advertising, Amazon will have many recommended keywords, as well as some highly exposed and popular keywords. These keywords can all be used in our listings. 6. Local e-commerce platforms in various countries In addition to Amazon, there are also many local e-commerce companies in various countries. You can search this channel when you are free to see what others are selling, search for popular keywords in the search box, and then collect them and refer to them in your own listing. |
