Good news! Amazon Europe FBA price cut! Spring sale will start, is there a way out for sellers’ inventory?

Good news! Amazon Europe FBA price cut! Spring sale will start, is there a way out for sellers’ inventory?


▶ Video account attention cross-border navigation


It is learned that according to a Jungle Scout survey, 93% of Amazon sellers suffered revenue losses in 2021 due to global supply chain problems. Among them, 69% of small businesses and 66% of large companies said that inventory from China was delayed.
 
From this, it is not difficult to see that cross-border sellers are facing a difficult situation in 2021.
 
But as the saying goes, "When you are surrounded by green mountains, you may think there is no way out, but suddenly you see thousands of sails coming in the distance." In recent days, Amazon Europe has released a lot of good news, which is undoubtedly the "thousands of sails" coming in the distance for cross-border sellers who have already felt that "there are green mountains and no way out".
 


Amazon's European delivery network restarts! FBA price cuts!



It is learned that from March 2022, deliveries from the UK to the EU will be reopened through the European delivery network, and eligible international offers will be launched in stages through the European delivery network until May 2022.
 
If you want to use the European Fulfillment Network to sell between the UK and the EU, you must:

  • Ability to access UK and EU Seller Central accounts
  • Fulfilling Amazon products in the UK and EU
  • Have inventory of eligible products in a local Amazon fulfillment center
  • Shipping program and export settings enabled For shipping from the EU to the UK, all EU marketplaces (Germany, Italy, France, and Spain) must allow export.

Currently, some eligible sellers have received registration invitations.
 
In addition, it is worth noting that Amazon also stated that it will update the Amazon Logistics Fulfillment Fees (FBA) of Amazon Europe from March 31, 2022. During the one-year promotion period starting from March 31, 2022, a 20% discount will be provided for the European Fulfillment Network (EFN) fees between the EU (Germany, France, Italy and Spain) and the UK.
 

▲ The picture comes from Amazon announcement

In addition, Amazon Europe has also launched a promotional discount for the cooperative carrier program :
Beginning April 12, 2022, Amazon will offer a 50% discount on Amazon Partnered Carrier Program fees for domestic shipments to fulfillment centers in Germany, France, Italy, and Spain. This promotional discount will automatically apply to any domestic shipments created between April 12, 2022 and April 12, 2023.
 

▲ The picture comes from Amazon announcement

The price reduction of Amazon’s FBA in Europe is undoubtedly good news worth celebrating for cross-border sellers in Europe.
 
Not only that, Amazon Europe’s spring sale is about to begin soon!
 


Amazon's promotion submissions for 9 major European sites have been opened



It is learned that Amazon's European Spring Promotion will be launched simultaneously in 9 European sites on April 1, 2022. The entire promotion will last for nearly two weeks and end on April 13, 2022. The 9 major sites participating in the promotion include: Germany, the United Kingdom, France, Italy, Spain, Turkey, Sweden, the Netherlands, and Poland.
 
Currently, the promotion submission for these 9 major sites has been opened. If European site sellers want to participate in the spring promotion, they can submit promotion submissions through the following paths:

Step 1: Log in to Amazon Seller Platform;
Step 2: Click on "Ad";

Step 3:

If you want to participate in flash sales (LD) , click "Promotions" and then click "Create a new offer";

If you want to participate in coupon promotions (Coupons) , click "Coupons";
If you want to participate in Prime-exclusive discounts , click "Prime-exclusive discounts" and then click "Create new discount."


▲ The picture comes from Amazon Global Store
 
In addition to the restart of the delivery network, FBA price cuts, and the upcoming spring promotion, the latest data released by Amazon recently showed that the German site was far ahead in sales in 2021, reaching 31.6 billion euros ; and due to the surge in demand for online shopping, Amazon doubled the number of parcel lockers in the UK, etc. , all of which show that Amazon's European site seems to have become one of the treasure sites where cross-border sellers can make money.
 

 
Although with the release of Brexit, European VAT tax and other policies, the complexity of entering the European site and the VAT compliance policy have made sellers somewhat discouraged, judging from the recent good news from Amazon Europe, the potential of Amazon Europe is still worthy of sellers' attention.

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