The worst Black Friday! Amazon's low-price mall opens: 50% off orders

Amazon 's so-called "longest Black Friday sale in history" has officially begun. Judging from the feedback in the past two days, this year's sellers' order situation can be divided into hot orders, small hot orders, orders below expectations, and plummeting orders.

At the same time, accidents also occurred one after another during Black Friday. Before the start of Black Friday in the United States, the prime page in Amazon's backend crashed directly.

Sellers in Europe and the United States have already ushered in the second day of Black Friday, and the good news of Black Friday sales boom has also come:

According to feedback, the order volumes of many sellers are increasing rapidly. Some have tripled their sales, some have increased tenfold or even higher. The first day of Black Friday week has broken the daily sales record of last year's Black Friday. Even these sellers are starting to worry that they will not have enough inventory and may run out of stock before Black Friday is over.

Of course, where there are those who are happy, there are those who are sad:

It is reported that the vast majority of sellers did not benefit from the Black Friday traffic at all, and their sales volume was still lower than expected, and even continued the downward trend on the eve of Black Friday!

This is the first time that Amazon's Black Friday promotion has been extended to 12 days, from November 21 to December 2 on the US and European sites. Since the Black Friday promotion on the European site started earlier, some sellers have already started to receive a surge in orders.

However, for several consecutive years, the effect of the Black Friday promotion has not been very good. Some sellers still do not value this festival and do not even participate in the Black Friday promotion, especially the old players who have been working on Amazon for many years.

Many sellers said that they had no feeling at all about the arrival of Black Friday. They felt that apart from the Black Friday promotion logo filling the screen, there was only the chaos of every big sale.

It is reported that before the start of Black Friday, the prime page in Amazon's backend crashed directly.

After Black Friday officially started, a large number of sellers reported that the Black Friday logo was not displayed, there was no Black Friday Deal logo on the front desk, and only the prime discount price was displayed.

Regarding the issue of Black Friday Deal not being displayed on the front desk, after the seller asked customer service, the reply was that due to the policy, the listing would be delayed by up to two hours and the situation was being restored.

There are several methods that sellers have already solved:

In addition to the cold orders and frequent bugs, sellers also have to face the rush of orders from Amazon's low-price mall during Black Friday.

It is reported that Amazon recently (November 21) issued a new notice:

Entering Amazon's Black Friday event page, Haul's promotion is clearly displayed on the homepage.

The addition of low-price shopping malls has completely upgraded the Black Friday online promotion. Not only is there competition between platforms such as Amazon and Temu, but the main site and low-price shopping malls have also begun to compete head-on for order volume.

Low-price stores themselves have huge price advantages. Amazon wants to take advantage of the Black Friday traffic to increase the popularity of the low-price mall and promote the low-price mall. This will be a real drain on the main site sellers who have not yet settled in the low-price mall!

But sellers don’t need to be too anxious. Although the low-price mall operation is very depressing, Haul itself only opens some product categories, and most categories are not included, so it will not affect the scope of other categories.

Therefore, although the Black Friday promotion has already started on most sites, most sellers have reported that they did not feel the "order shock" brought by this Black Friday. The reason may be that the promotion cycle has been extended too long.

At present, it is only the first day of Black Friday, and nothing has been concluded yet. There may be a wave of traffic increase during the Cyber ​​Monday, Christmas Shopping Festival, and New Year Shopping Season.

Finally, I wish the sellers in front of the screen a big boom in Black Friday!