Amazon updates its policy! Suspected infringements will also be counted towards performance

Since the backend performance system included product policy compliance in the performance range, many sellers have had their store performance affected by listing policies or product condition issues.

Although intellectual property infringement complaints have been added to performance in this update to constrain infringements, the number of infringements that have been discovered and complaints filed is still small.

However, Amazon has certain algorithm screening for such situations. If the algorithm captures infringing words such as other brand names in the title or description, the seller will be warned by Amazon and required to make changes within a certain time limit.

As long as the seller makes the changes in time, there will be no subsequent problems. However, Amazon has recently added this indicator to the backend performance, and included all the "suspected infringements" screened by the system into the performance system.

Just like the warning process above, when the algorithm finds infringing words, it will display the infringing ASIN on the backend performance page, asking sellers to correct these products. (In serious cases, the ASIN will be directly deactivated first)

After removing the relevant infringing words, the ASIN will be reactivated for sale. In general, the whole process is not much different from the previous email notification of infringement, except that the notification method is changed from email to integrated display on a backend page.

It is indeed much more convenient, but because of the process of switching notification methods, Amazon's system will occasionally conflict, resulting in suspected infringements being displayed on the performance page, but the seller did not receive an email notification.

This will cause many sellers who have not developed the habit of checking the performance page in a timely manner to miss this news and fail to make corrections to the products in time.

This is the problem that exists in the operation of the suspected infringement system so far, but the bug missed by this notification will definitely be fixed in the end. Let’s see what specific impact it has on sellers.

First of all, when the suspected infringement is not included in the performance indicators, as long as the infringing ASIN is modified in time, it can be restored normally without any other subsequent impact.

Even if the seller does infringe the rights and is caught by Amazon's algorithm, the infringing seller only needs to delete the entire infringing ASIN, and it will not affect the entire store.

Of course, the above situation is only limited to being caught by Amazon and not reported by the copyright owner. It would still be very troublesome if the infringement was reported by someone else.

And now,

Amazon adds suspected infringements captured by the algorithm to the store performance. This means that if a single ASIN is judged by the algorithm to be suspected of infringement or even confirmed infringement, even if no one complains, it will directly affect the entire store.

If we take a longer-term view, this actually strengthens the weight of Amazon's suspected infringing algorithm.

In the past, when the algorithm was not perfect, if we caught something suspicious, we would give a warning and ask them to make changes, but it would not affect other things and the consequences would not be serious, because after all, the algorithm still has flaws, and when the accuracy and other attributes are not high, of course we cannot be too harsh.

Now that the algorithm has made great progress, its accuracy and other attributes have improved a lot, so it is natural to impose more severe penalties on infringements caught by the algorithm (recorded in store performance).

From this perspective, the final form of the infringement algorithm is about to emerge, with an accuracy rate close to 100%. When the infringing sellers are caught one by one, they can directly use means such as closing the store.

Of course, the above inference is too idealistic. It is really impossible for the algorithm to achieve a 30% accuracy rate. However, from this inference, we can see the trend that the algorithm will definitely become more and more accurate, and the consequences of being caught by the algorithm for infringement will become more and more serious.

The trends we have obtained above are actually applicable to many places on Amazon. For example, the fake review algorithm, etc. The general trend of Amazon has always been "those who follow me will prosper, and those who go against me will perish."

The severe crackdown on black technology that skirts the rules in the past two years has been revealing this trend all the time. If you go against Amazon's intentions, there will always be a day when you will be held accountable.

If you don’t create your own brand on Amazon, it will be difficult for you to survive in the future. Not only will the platform not favor or protect you, but others will also copy you whenever they want. The only way out is to meticulously build your own brand.

I have prepared a package of Amazon refined operation skills for everyone. You can scan the code to get it from me~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Source: Cross-border Business School

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