|
2023 is destined to be an extraordinary year for Amazon sellers.
Looking back at the first eight months, whether it was the frequently adjusted platform rules, or the never-ending system problems and number-scanning turmoil, they all had a significant impact on the sales of Amazon sellers. As time goes to September, Amazon's system vulnerabilities still seem to have not stopped appearing. A large number of Amazon sellers have black circles in their backends It is learned that starting from noon on September 9, some Amazon sellers found a conspicuous black circle on the page when logging into the backend. ▲ The picture comes from the seller communication group According to sellers’ feedback, some sellers on both the European and American sites have experienced the black circles, which has caused daily operations such as managing orders, replying to emails, and adjusting advertisements to be unable to proceed normally, resulting in order loss: "It's the same with me. I think the system is down. All the self-delivered products are going to expire today." "I refreshed the page many times and cleared my browsing data, but it didn't work. I couldn't even see the order management function on the US site." "I can't even access the ad page, and the front-end link images and text are a mess." In order to avoid greater losses, many sellers have taken "self-help" actions. Some sellers have successfully made the black circle disappear by changing multiple browsers; others have added a step to modify the DNS. The specific steps are as follows: 1. In the "Network and Sharing Center" on the desktop, click "Change adapter settings" and find "Click"; 2. Right-click and select properties to change the DNS server in internet protocol version 4 to: 114-114-114-114. After trying, the latter is more effective in removing black circles, but some sellers failed to successfully remove the black circles even after modifying the DNS. Whether this solution can be applied to other sellers still needs to be tested by the relevant sellers . If sellers have other effective solutions, they can also share them in the comment area. It is worth noting that, when the incident happened, a seller had opened a case to consult customer service, and the reply he received was: The current situation is due to technical problems, and Amazon has handed it over to the technical team for emergency processing . However, as of press time, more than two days have passed since the incident, and Amazon has not yet responded to this technical issue. Except for some sellers who have successfully "saved themselves", the backend of other sellers has not yet fully returned to normal, and their operations continue to be affected by bugs. However, the frequent failures of Amazon's system are actually not surprising in the eyes of many sellers, because Amazon often fixes the loopholes within a period of time after the system errors, so most sellers are not overly worried about this incident. In comparison, the recent sudden surge in related number scanning seems to have made Amazon sellers even more anxious. Amazon suddenly hit by brand-related number scanning
It is learned that recently, in the seller communication group, many sellers reported that their Amazon accounts were deactivated because they were judged to be associated. ▲ The picture comes from the seller communication group Combined with sellers’ feedback, several industry insiders concluded that this wave of linked account scanning seems to be concentrated on accounts with problems with brand authorization: - Some sellers said that their accounts were linked to accounts they knew, and these accounts had authorized the brands.
- The accounts of another part of sellers were linked to unknown accounts, but these accounts had been handed over to service providers for brand authorization or brand registration.
From the above, it can be seen that the inference that "Amazon's current wave of related number scanning is aimed at brand authorization issues" is not groundless. As we all know, with the advancement of compliance and branding, Amazon's review of brand registration and account association has become more stringent. As early as July this year, Amazon launched a wave of brand abuse sweeps, and a large number of sellers' accounts were removed for being deemed abused. As for the reasons, in addition to brand abuse caused by copycat sales, many industry insiders speculated that the "black lawyer list" circulated on the Internet also had a great impact on the brand registration status of sellers. To this day, the list of black lawyers circulating online has not been confirmed, but the brand abuse storm has not stopped . Sellers have even more difficulties in registering their brands, and new accounts are often swept. Some sellers also speculate that this wave of linked sweeps is related to these accounts that have been judged to be brand abusers. However, as of press time, Amazon has not responded to the above news, so it is difficult for the sellers to determine the real reason why the account was identified as linked. But there is no doubt that stricter supervision of brand registration has become a general trend . Under Amazon's all-round radar, there are undoubtedly many unknown risks for brands to authorize multiple stores. Here, we recommend that all sellers ensure the independence of network, hardware, product information and other data and equipment when registering and using new accounts, and match the contact information of each registered website with the trademark registration and store information to avoid association and increase the success rate of registration. Have you encountered the above situation? Is there a more effective solution? Welcome to discuss in the comment area~
|
