U.S. online grocery sales exceeded $27 billion in Q3, up 13.8% year-on-year

It is learned that according to foreign media reports, according to the latest Brick Meets Click/Mercatus grocery shopping survey, US online grocery sales in the third quarter increased by 13.8% year-on-year to US$27.4 billion, up from US$24 billion in the same period last year.

The survey pointed out that this growth was mainly due to the significant development of home delivery, with sales increasing by 15% year-on-year, and the delivery method achieved a significant increase of 25%, reversing the nearly 6% decline in the same period last year. Although the increase in self-pickup was only 5%, it still contributed to the overall sales increase.

Image source: Brick Meets Click

In addition, the monthly active user (MAU) base of the US online grocery market increased from 54% last year to 56% this year, driving the continued expansion of online grocery. The proportion of MAUs who spend 25% or more of their weekly grocery budget on online shopping also increased by more than 3% from the same period last year. Online grocery market share also resumed growth, with online shopping accounting for 14.6% of total grocery spending in the third quarter, climbing again after a decline in the same period last year. The contribution of self-pickup and delivery methods increased by 110 basis points from the previous year to 12%.

Meanwhile, challenges facing supermarkets are likely to persist as more monthly active users choose to buy groceries online, according to Brick Meets Click. In the third quarter, a third of supermarket monthly active users also made grocery purchases at mass retailers that month, up 130 basis points from the previous year and more than double the 2019 level.

Author ✎ Rayna/

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