Youzan AllValue launches the "China 100 Brands Overseas Plan" and releases overseas social marketing functions!

On May 29, Youzan MENLO Conference·Brand Overseas Special Session was successfully concluded at the Hangzhou Canal Cultural Release Center. At the event, Youzan AllValue officially released the "China 100 Brand Overseas Plan" and AllValue's latest iterations of new products and services such as Extreme Mobile, Distribution Alliance, and International Mini Programs .

The event also invited industry experts such as Li Yizhang, Vice President of Chunmi/Head of Overseas Business, Deng Zemao, Vice President of Rococo Group/General Manager of R&D and Supply Chain, Chris Chen, Founder of Sevens Marketing Consulting, Tang Dongmei, VP of Marketing of Klarna, Lu Wanli, Director and Chief Analyst of Ebrun Power Research Institute, Zhang Jun, Co-founder of Flybox/Vice President of Brand Operation Center, and Huang Xiaqi, Founder of GiGadgets, to conduct in-depth discussions on topics such as "brand going global" and "overseas marketing" , which were full of practical information.

Zhou Kai, senior vice president of Youzan, mentioned that in the past five years, new consumer brands have continued to emerge in China. As the time for Chinese brands to go overseas has matured, the best era for brands to go overseas has arrived.

To help more Chinese brands give full play to their own advantages, seize the major opportunities brought by the changes in the global trade pattern and the development of cross-border e-commerce, jointly solve the difficulties and pain points on the road to going overseas, establish brand awareness in overseas markets, and expand new markets and new users.

On May 29, Youzan AllValue officially launched the "China 100 Brands Overseas Expansion Plan", hoping to find the first batch of like-minded Chinese brands, provide joint support from AllValue and industry partners, and firmly accompany the brands to successfully go overseas and achieve ultimate win-win growth.

This plan provides special support policies for three customer groups: domestic consumer brands going overseas , emerging brands going overseas , and boutique sellers on cross-border platforms , including a "100-day growth support plan" and "superior exclusive services for merchants."

Aiming at the most common pain points faced by Chinese sellers in conquering overseas markets, AllValue's "100-day Growth Support Plan" will provide merchants with the best services in brand expansion planning, overseas market strategy consulting, decoration and website construction, logistics, financial flow, advertising resource docking, community marketing, overseas influencer distribution, etc., to help merchants build their own brands through independent sites and expand overseas markets.

The "China 100 Brands Going Global Plan" is a sincere call and a practical action. Youzan AllValue will devote all its efforts to firmly move forward side by side with Chinese brands, create new growth for Chinese brands, and successfully go global.

China 100 Merchants Registration QR Code

After 6 months of polishing and precipitation, Youzan AllValue has also completed a new iteration in product functions. Based on the pain points and needs of merchants, it has iterated new functions such as extreme mobility and distribution alliance , and also creatively provided new ways of building overseas private domain traffic through marketing methods such as social marketing and Internet celebrity marketing , helping merchants to develop overseas traffic at low cost.

Simon, Youzan's vice president of internationalization, mentioned that omni-channel digital operations have become an inevitable trend in the development of DTC brands. Youzan AllValue focuses on "social marketing" and "private domain operations" , helping merchants obtain incremental orders through the entire funnel of promotion and traffic generation, purchase conversion, customer management, repeat purchases, and sharing fission.

AllValue provides a social marketing solution - distribution alliance. Merchants can recruit distributors through the distribution alliance, pay distributors commissions based on actual promotion results, and market at low cost and high efficiency. It can meet the needs of efficient management of overseas small B distributors, inviting customers to become distributors, in-depth cooperation with overseas Internet celebrities, and interconnection of overseas alliance institutions, and promote order growth through distribution fission.

AllValue can provide omni-channel mobile e-commerce solutions. In order to allow overseas consumers to have a better shopping experience when using overseas mobile social scenarios, AllValue's ultimate mobile functions can realize Web adaptation, mobile store templates, mini-program international version, mobile application App and other functions, improving the consumption conversion rate and user purchase experience on the mobile side.

AllValue provides an international version of the mini program solution, covering 90 million overseas Chinese, providing overseas WeChat payment, overseas logistics addresses, social fission tools, private domain operation tools, etc., to help overseas brands expand the overseas Chinese market.

In addition, AllValue can also provide merchants with decoration and website building services , North American community marketing services , North American influencer marketing services , etc., to build overseas private domain traffic for overseas merchants and tap into more overseas traffic at low cost.

If you want to know more about alliance distribution/overseas influencer marketing/brand going global/independent website going global, you are welcome to join the "Allvalue|Youzan Global Alliance" community. We will publish market trends/industry reports/operational dry goods and other content from time to time. Scan the QR code to join the group !