What is Tmall Global? Tmall Global Review

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So far, more than 29,000 overseas brands from 87 countries and regions have entered Tmall Global, covering more than 5,800 categories, of which more than 80% are entering China for the first time. As one of Alibaba's globalization strategies, Tmall Global will work with overseas brands to make it more convenient for Chinese consumers to "buy globally" with higher quality and discover more new global trends.

Merchants

All merchants in Tmall Global are company entities outside of mainland China and have overseas retail qualifications. The goods they sell are all produced or sold overseas and are officially imported through international logistics through Chinese customs. All merchants in Tmall Global will be equipped with Wangwang Chinese consultation for their stores and provide domestic after-sales services. Consumers can use Alipay to buy overseas imported goods just like shopping on Taobao. In terms of logistics, Tmall Global requires merchants to complete delivery within 120 hours, arrive within 14 working days, and ensure that logistics information can be tracked throughout the process.

Since Tmall Global began recruiting investors in July 2013, overseas shopping platforms such as Bonjour, the second largest cosmetics group in Hong Kong, Eastern Choice, the largest TV shopping channel in Taiwan, Kenko, the largest health product B2C website in Japan, and Ashford, the number one online store for overseas luxury watches, have opened overseas flagship stores on Tmall Global. There are more than 140 stores on Tmall Global, and the largest cosmetics group in Hong Kong and the largest health product group in the United States, NBTY, are also planning to enter Tmall Global.

Annual Events

On July 21, 2020, Tmall Global and Hangzhou Comprehensive Bonded Zone officially launched the "Bonded Zone Factory" project, a new national "bonded import + retail processing" large-scale import model. It will help overseas brands reduce costs and improve efficiency, and meet the needs of domestic consumers for high-quality, traceable imported short-shelf products.

On September 1, 2020, Tmall Global announced the upgrade of its overseas warehouse business and officially launched the official cross-border direct mail business "Overseas Direct Purchase", introducing five major consumer rights: buying Hermès without matching goods, free shipping worldwide for orders over 299 yuan, 7-day global delivery by special plane, simultaneous new products at overseas counters, and official direct purchase of overseas originals.

References

• 1. Tmall Global: Baidu Encyclopedia