Amazon's practical operations expert reviews the entire process and methods of the previous company team promoting new products

The way to promote new Amazon products is similar. The principle is that the initial promotion of new products is based on the number of orders. The sales volume under the KW is used to promote the natural ranking of the KW on Amazon, rather than the sales ranking. Therefore, all the premises are based on the order.

At the operational level

  The promotion methods are as follows:

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At the beginning, I have to find a way to let customers see my product first, that is, KW naturally ranks on the homepage;

When customers see my product, I have to find ways to get them to place an order. This will form a positive cycle and allow KW to stay on the homepage. As for gross profit, don’t consider it for the first 2-3 weeks of the new product period. After one month, when the product becomes mature, I can then adjust the profit.

To sum up, it is a problem of traffic and CVR.

Promote three product sections

Regarding spending money

Why should we benefit customers and carry out a series of activities on the site?