Want to succeed in the red ocean category? You have to rely on this...

It’s the peak sales year for Amazon sellers again.

Watching the sellers around me placing orders one by one or even exploding orders

Sellers whose operating conditions are not so ideal

I often reflect on myself

Which link is the problem?

Alice discovered during her communication with many sellers

When reflecting, products are more likely to be shot than operations.

Most people would think

Is my product okay?

Today Alice will briefly explain

What exactly do you need to do when selecting products?

When it comes to product selection, many sellers have the following understandings:

Whatever is popular, I sell it.

Or just

I want to sell products I am familiar with

We summarize it into two entry points

One is the consumer perspective

Products that are easily accepted by consumers

That is, those that already exist, with good reputation and market

All mature categories or products

The second is to approach from the seller’s own perspective

For sellers who have already worked hard on a certain type of product

They are more willing to start with something they are familiar with.

These two approaches actually have their own advantages.

Needless to say, from the consumer's perspective

If you choose a familiar product

In this way, sellers can have a higher understanding of the product selling points

When editing the content of a product listing

Ability to write titles and descriptions that attract buyers

It can also better handle emails with customers about products

This is a point that is easily overlooked in the product selection process.

We cannot just cater to the market and consumers and follow the trend

You also need to think more about your expertise.

After all, the focus of the boutique route is still "fine"

With the above entry angle

We can implement the selection

A target category that is familiar and in line with the consumer’s perspective

The next step is to delve into this category.

What kind of products have potential to be tapped?

Today Alice will use the well-known Red Sea blanket category

Two new and old celebrity products to talk about how to implement product selection ideas

First, let’s look at the market capacity of the blanket category.

This is a standard Red Sea category.

A quick search of the keywords yielded more than 10,000 results.

The top-ranked listings all have thousands of reviews

If you want to enter a highly competitive red ocean category

Products that are too bland definitely won’t stand a chance

Let’s take a look at the popular products in the blanket category that once made a name for themselves

All of them are full of creativity

The first product to appear is our old acquaintance

Blanket category: Mermaid blanket

The mermaid blanket is currently embroiled in various disputes

It is no longer possible to determine which company started selling it first.

The mermaid blanket is light and easy to use

And extremely eye-catching design creativity

Plus, they are naturally suited to posting photos on social platforms.

When celebrities and internet celebrities are posting on Instagram and Facebook

When posting photos of yourself trying on clothes

The mermaid trend is unstoppable

The earliest sellers even set a record

More than 130,000 were sold during the first Christmas.

A feat of making a profit of 16 million US dollars within one and a half years of establishment

People are even willing to pay for mermaid blankets

Willing to endure the long shipping time from China to the United States

Now this mermaid wave recedes

Sales and popularity are not as good as before

Plus there are too many people and too little porridge

Most mermaid blanket sellers are struggling in the quagmire

▲The average sales of the software are very bleak.

The next one to appear is compared

It is the new favorite in the blanket category - gravity blanket

This is a product with strong functionality and a high entry barrier.

Improving sleep by placing weight on the user

Its weight is a feature that also makes it more attractive for sellers who do not have a certain volume.

The shipping cost of this product is unbearable

Regardless of whether the efficacy is mysterious or not

The American people seem to be very fond of this kind of health routine

▲Long-winded Review

Although the gravity blanket is a newcomer, it is not as well-known as the mermaid blanket.

But during the hot period, the sellers who entered the market made a lot of money

Still no problem

Even now, the unit price and order volume of the product are still considerable

▲ Software was used to obtain the data of the killer fish blanket in seconds

However, this product has reached the end of its life cycle.

From the beginning of the entry sellers to sell big

Now more and more sellers are entering the market.

The price war for this product is intensifying

The price of this listing Alice observed has been declining

▲From the initial 140 US dollars to the current 69 US dollars

▲There are even cases where sizes and colors are out of stock.

There are signs that this market is approaching saturation.

The listing Alice is observing is ready

Clear out inventory and no longer restock

We can see in both products

Want to break out of the red ocean category we have already selected

Need an eye-catching design or a product with strong functionality

First use the product selection angle to determine the category

Then, by analyzing the hot items in the category

Or potential products to determine specific products

These two steps are key links in a complete product selection idea

Alice has met many newbies who want to join the industry.

Most of the reasons for their hesitation are not because of product selection

It's the fear and uncertainty of unfamiliar areas.

The first step in starting a new business is always this

The remaining steps

Just be brave and do it

Product selection is an eternal topic for us

No one is satisfied with existing products.

No seller can survive in a corner.

Everyone needs to develop new products to stay sensitive to market trends.

How much does it cost to explore and select products on your own?

For any small and medium-sized retailer who starts from scratch

It's a very painful number.

Alice is sorry for the pain to all the sellers

Prepare your own product selection routines that have been used

How to use Black Friday big data to select products?

How to judge market capacity?