Basic Introduction

Amazon Global Selling Brand+ is an exclusive program that supports emerging Chinese Internet brands, traditional well-known brands, and manufacturers and traders who are willing to build their own international brands, helping them to sail overseas through cross-border e-commerce and expand and strengthen their own international brands. This program is aimed at all new and old sellers. Since its launch at the end of 2018, it has always been committed to helping Chinese companies to efficiently establish international brands through lightweight investment, data-based operations, and direct interaction with end consumers throughout the entire brand development cycle.

Object

1. All well-known/emerging Chinese brands that are willing to expand overseas markets

2. Chinese companies (including manufacturers and traders) that are willing to transform and upgrade and build their own brands

Qualifications

1. Customer-centric, product-based, brand-oriented

2. Sellers who already have a domestic or overseas registered trademark (R mark) or are applying for/are willing to apply for an overseas registered trademark

Service Content

Provide customized brand consulting and services to enterprises through a localized dedicated team;

Provide convenient brand registration and comprehensive brand protection through strict mechanisms and policies;

Through a series of innovative Internet products and tools, we meet the promotion and development needs of brands at different stages of development.

Service Process

Core Advantages

1. Customized brand services

Amazon Global Store Brand+ will provide you with customized brand services by the local Chinese team, and will cover the entire brand building cycle from brand preparation, launch, polishing to transformation.

2. Comprehensive brand protection

If you want to build a brand, brand protection is particularly important. Now there is Amazon Global Store Brand+ as the "moat" of your brand. For example, during the brand preparation period, Amazon Global Store Brand+ will help you quickly get familiar with the knowledge and answer questions related to brand registration and brand filing, so that you can say goodbye to the newbie of cross-border e-commerce as quickly as possible! Amazon has also launched Transparency, a new product tracking service that can help your brand and consumers avoid counterfeit goods.

3. Exclusive brand development tools

Good brand promotion is essential to building a brand. Amazon Global Selling Brand+ will bring the most practical benefits to brands in terms of traffic, which is the most concerned issue for everyone. For example, it will teach sellers how to promote on the site and quickly increase sales; it will help sellers make good use of the brand halo effect and build consumer brand trust.

cost

The Amazon Global Selling Brand+ program itself does not incur additional fees, and all sellers still follow the professional selling plan fees published by Amazon.

Precautions

Do not sell products that are suspected of infringing copyright

Do not sell products that pose a safety hazard

Don’t list products that Amazon prohibits

Do not register multiple accounts on the same site

Do not sell items that do not match the published description

Do not sell products that do not have the necessary certifications

Pay attention to the shelf life of the goods and do not sell expired goods

When creating new content, do not use other people's images or likenesses without permission.

Do not sell products without authorization or legal proof of purchase

References

• 1. Amazon Global Store Brand + Project Introduction: Official Website [Reference Date 2019-01-27T16:00:00.000Z]