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Time flies and in the blink of an eye, it is already the last quarter of 2021. Unlike the flourishing business in 2020, sellers in the cross-border circle in 2021 are more like a flash in the pan. The situation in the cross-border e-commerce industry this year is not clear. Sellers not only need to face many uncertainties in the market, but also have to solve thorny problems such as platform rectification, high shipping costs, and competition from peers. Against this backdrop, the Q3 performance reports of major companies have been released one after another. Let’s take a look at the highlights! Anker Innovations announces Q3 results Achieved revenue of 3.055 billion yuan It is learned that Anker Innovations recently disclosed its third-quarter 2021 financial report. Cross-border navigation , Anker Innovations' Q3 revenue was nearly 3.1 billion, and net profit decreased by 7.4%! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account attention: cross-border navigation
During the reporting period, Anker Innovations achieved revenue of approximately RMB 3.055 billion , a year-on-year increase of 22.63% . Net profit attributable to shareholders of the listed company was approximately RMB 237 million , a year- on-year decrease of 7.4% , of which overseas revenue was RMB 2.949 billion, a year-on-year increase of 19.66%; domestic revenue was RMB 106 million, a year-on-year increase of 297.36%. ▲ The picture comes from Anker Innovations announcement The financial report shows that in the first three quarters of 2021, Anker achieved revenue of 8.425 billion yuan , a year-on-year increase of 39.99% ; and achieved a net profit attributable to shareholders of listed companies of 646 million yuan , a year-on-year increase of 21.17% . ▲ The picture comes from the Internet Looking at the above data, we can see that Anker Innovations has been making steady progress both in Q3 and the first three quarters of this year, with significant growth in revenue and remarkable results. Such achievements are attributed to Anker's emphasis on and investment in R&D and talent, which is also reflected in its production costs. According to the report, from January to September 2021, Anker Innovations' management expenses and R&D expenses increased significantly compared with the same period last year, mainly due to an increase in wages and salaries. ▲ The picture comes from Anker Innovations announcement However, it is worth noting that due to factors such as freight growth and rising upstream raw material prices, Anker Innovations achieved a net profit of 237 million yuan in Q3, a decrease of 7.40% from the same period last year. It can be seen that the overall increase in cross-border freight rates this year has a far-reaching impact on sellers, directly increasing operating costs and shrinking corporate profits. ▲ The picture comes from Anker Innovations announcement In addition, Anker said that the company's operating costs in the third quarter of 2021 were 4.7 billion, a year-on-year increase of 41.2%, higher than the 40% growth rate of operating income, resulting in a 0.5% decrease in gross profit margin. The period expense rate was 36.4%, an increase of 3.5% from the previous year, which dragged down the company's performance. Although the net profit has declined, overall, Anker Innovations' development is upward. In the future, it will actively and steadily develop domestic and foreign e-commerce platforms and expand offline sales channels. However, Huading Holdings, which is also a big seller, did not perform beyond expectations after experiencing the wave of Amazon account bans this year. Huading Shares Announces Q3 Results Revenue decreased by 20.31% year-on-year It is learned that recently, Tongtuo’s parent company Huading Holdings issued an announcement disclosing its third-quarter financial report this year. During the reporting period, Huading Group's operating income was RMB 1.964 billion , a decrease of 20.31% over the same period last year ; the net profit attributable to shareholders of the listed company was RMB 0.64 billion , an increase of 26.77% over the same period last year . ▲ The picture comes from Huading Shares’ announcement According to the financial report, during the reporting period, Huading shares' non-net profit attributable to shareholders of listed companies was -0.22 billion yuan, a decrease of -146.02% compared with the same period last year . The main reason was that the cross-border e-commerce sector suffered losses due to the Amazon incident and European VAT taxes. ▲ The picture comes from Huading Shares’ announcement As early as July this year, Huading Holdings disclosed that its subsidiary Tongtuo Technology was blocked by Amazon: Tongtuo Technology was banned from selling and closed a total of 54 stores, and was suspected of freezing funds of 41.43 million yuan, accounting for 4.27% of the company's cash and cash equivalents at the end of 2020. ▲ The picture comes from Huading Shares’ announcement In the "Announcement of Operating Data for the Third Quarter of 2021" released by Huading Co., Ltd., the operating income of Tongtuo Technology's self-operated export website was disclosed. From January to September 2021, Tongtuo's self-operated website had revenue of 75.9755 million yuan, a year-on-year decrease of 9.97%; among them, home products achieved revenue of 53.5582 million yuan, a year-on-year increase of 1.27%. ▲ The picture comes from Huading Shares’ announcement In addition, Huading shares also mentioned other investor reminders during the reporting period, mainly including: 1. Huading received the "Administrative Penalty Decision" and "Market Ban Decision" from relevant departments. 2. Huading Holdings' controlling shareholder Sanding Holdings occupied RMB 590 million of the company's funds. 3. Up to now, the four illegal guarantees and illegal loans involving the company have been eliminated. 4. Matters related to the account blocking of our subsidiary Tongtuo Technology by Amazon. Huading shares specifically pointed out that since 2021, the tax policy of cross-border e-commerce platforms has changed, and the platform has begun to implement a VAT withholding policy. Tongtuo Technology continues to be affected by the above events and may continue to face operating risks brought about by inventory discount processing, warehouse returns, platform policy adjustments, etc. Judging from the operating data, the blocking of Tongtuo’s account did not cause huge negative impact on itself and its parent company. However, it is understood that the blocked stores under Tongtuo are still banned from selling, and how the subsequent development will be is still full of uncertainty. What do you think of the performance of the two major sellers mentioned above in the third quarter? Feel free to leave a comment in the comment section to discuss
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