Amazon explores new ways of playing, some are happy while others are worried!

It is reported that Amazon's short video function was officially launched in the United States at the end of April. This function was originally intended to provide sellers with an opportunity to showcase their products and brand image and attract more shoppers.

Now, Amazon is calling on influencers to make more videos and pay them accordingly.

Inspire's goal is to help consumers discover products by casually browsing videos like they do on social media, rather than mechanically searching for and purchasing products.

This feature looks familiar, a bit like Tik Tok.

Today, the vast majority of people in the United States still do not trust Tik Tok, and they are more likely to believe reviews on the Amazon platform than on Tik Tok.

Because short videos are so addictive, the average time spent on Tik Tok is more than 10 times that of Amazon. In order to recover this time and traffic, Amazon created Inspire. Since the launch of Inspire, the number of product posts viewed by users has exceeded 1 billion!

Inspire is very attractive to sellers. With the rapid development of social e-commerce in recent years, competition has become increasingly fierce. Sellers must seize every opportunity to get rich. On Inspire, sellers can publish some high-quality posts, which not only gain free traffic, but also promote their own products.