After Amazon Prime, sales were really bleak until Black Friday and Cyber Monday. Even sellers in the big selling circle started listening to Buddhist music and meditating. Since they couldn't do anything, they just sorted out their emotions themselves... This is not just the reflection of the sellers in our big selling circle, there are also a large number of sellers posting comments and complaints in the forum. "Is this the case for everyone? In a recent meeting, the boss said that this year's sales volume can't even keep up with last year's, let alone grow." "The order volume is really sluggish. I feel emo every morning after looking at the order volume." "+1, I was really exhausted in the second half of August. The number of orders kept falling, but the advertising costs were still so high, and the CPC kept rising." As we all know, Amazon's peak shopping season in the second half of the year is mainly concentrated in four festivals, namely: Black Friday, Cyber Monday, Christmas, and the year-end sale. According to Slickdeals' consumer market research, 57% of consumers believe that the prices of goods offered on Black Friday and Cyber Monday may be more favorable than the autumn sales, so they decide to concentrate their shopping time at the end of November. Last year, American consumers spent $9.12 billion on Black Friday, breaking all previous online sales records. Meanwhile, Cyber Monday sales were 2.3% higher than last year and 5.8% higher year-on-year, reaching a record $11.3 billion. This year, the promotions at Amazon's various sites lasted significantly longer than in previous years, which also shows Amazon's ambition for this Black Friday online promotion and its good expectations for the consumer market. In addition, TikTokShop also announced its first Black Friday online promotion after the full launch of its e-commerce business in the United States. It plans to provide merchants with a 50% subsidy discount on Black Friday to attract merchants to participate in the promotion. In the increasingly competitive cross-border battlefield, Black Friday is a good opportunity for platforms to snatch consumers. For cross-border sellers, it is a key point to sprint for order volume. Every year, the Black Friday and Cyber Monday sales peak season is an opportunity for sales growth that cannot be missed. How to reasonably prepare goods during Black Friday and Cyber Monday to maximize profits from orders has become one of the most concerned issues for sellers. So, as the most anticipated promotional event in the overseas market, how should sellers prepare goods to keep up with the peak season sales? Make good preparations for warehousing at important nodes During the busy sales season, it may take longer to deliver inventory to Amazon's fulfillment center. Therefore, the head of the Yiwu branch of Baotongda International Logistics reminds sellers to deliver the goods to Amazon's fulfillment center on time before important shopping event dates to ensure that the goods are adequately stocked during the holiday sales season and that inventory is always sufficient. If there are problems such as insufficient inventory or delivery delays, it will affect customer satisfaction and sales performance. Arrange the stocking plan reasonably In order to avoid excessive inventory backlogs and unnecessary cost waste, sellers are advised to make an estimate of stock in advance. For non-seasonal products, you can refer to the performance of the Member Day; for seasonal products, you can refer to the performance of the previous year's promotional season and this year's overall growth trend. At the same time, pay close attention to the inventory of goods, monitor them regularly, and consider the next replenishment time after the promotion. For sellers who need to replenish goods urgently or pursue high efficiency, they can choose Baotongda's American Baomei Express channel. The fastest time from receiving goods to warehousing is controlled within 16 days , and compensation is provided for delays, inspections, and abandoned containers. The time efficiency is comparable to the air freight economy line, and it is the first choice for sellers who need to replenish goods urgently. Continuously optimize inventory performance Pay close attention to inventory policies and IPI assessments to ensure inventory space for peak season sales; If the inventory turnover period is too short, there will be a risk of out-of-stock, and if it is too long, there will be a risk of inventory backlog. The recommended healthy inventory is a WOC between 3-6 weeks, which is a relatively healthy inventory status, indicating that the inventory is sufficient and the turnover is reasonable. If it is more than 6 weeks, or even 8 weeks or more, then you need to consider whether the operation plan and advertising need to be adjusted. |
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