Check it out as soon as possible! Amazon updates the listing weight rules

Amazon has been making continuous adjustments in terms of functions and other aspects during this period. For sellers, Amazon has recently added two major updates, one is the addition of a time-sharing pricing function, and the other is an update to the Listing scoring standards.

Sellers need to adjust their operating strategies as soon as possible, otherwise they may lose money. There have been too many changes in the cross-border circle this year, so many sellers cannot see the future direction and development of cross-border. At the end of the year, the Cross-border Business School held a year-end class about the future direction. Interested sellers can scan the code to make an appointment~

Amazon recently added a new "time-sharing pricing" feature. Sellers can choose to increase the advertising premium at any time. You can choose a time period every day or every week, or you can choose to run ads all day.

It is said that this "time-sharing pricing" function can only increase prices online and cannot be adjusted by reducing prices, so it is recommended that sellers initially set the price by filling in the location, and then slowly adjust it according to the advertising effect to avoid some unnecessary expenses.

Sellers in the big selling circle have also tried time-sharing pricing, which is a refined operation. However, this seller just grouped a keyword into multiple groups and competed for the first place in different time periods. It was very labor-intensive, but I also gained a lot of experience. It should be more handy once the new function comes out. The big guys in our cross-border big selling circle are willing to share everything they know, and they share different strategies in the group every day.

Amazon announced that it will implement a new version of the listing completeness scoring standard on January 1, 2024.

This upgraded version of the scoring table adds four key scoring items:

• Fill in all key attributes;

• 10 characters < title length < 200 characters;

• The title begins with the brand name;

• Completeness of image information.

These scoring criteria can not only help consumers understand the products, but also point out the optimization direction for sellers. If the seller gets 80 points or above (A grade), it is considered a complete and qualified listing. It is recommended that sellers use 80 points as the standard for self-diagnosis. If the score is below 80, it needs to be improved.

Since four new scoring criteria have been added, other sub-items have also been adjusted accordingly. If sellers do not make changes before January 1, 2024, they may be downgraded, or even fail to fill in or incompletely fill in the four new items and key attributes, and can only get partial points or even no points, which will also cause listing non-compliance issues.