It is learned that according to the latest report forecast by Bernstein, the total merchandise transaction volume (GMV) of Pinduoduo's cross-border e-commerce platform Temu will reach US$54 billion in 2024 and continue to be profitable.
At present, the above data has not been officially certified by Pinduoduo. But there is no doubt that Pinduoduo Temu is developing in full swing on the second growth curve of going overseas, and with the development of overseas business, its demand for employment is also soaring. According to public recruitment information, since Temu went online, Pinduoduo has released a large number of positions related to cross-border e-commerce business, including merchant operations, logistics and warehousing project management, procurement experts, buyers, etc., and the salaries of many positions are higher than the general level of the industry. Recently, it was revealed by industry insiders that due to the strong demand for recruitment , Temu offered a monthly salary of 80-110k plus 14 salaries for the position of merchant operations BD ; at the same time, the monthly salary for another Temu investment and operations manager position is as high as 60-90k. The highest annual salary can exceed one million when counted throughout the year. It is understood that both positions are closely related to cross-border sellers. The merchant operation BD is mainly responsible for understanding the needs of merchants, providing marketing support for merchants, and maintaining high-value cooperative relationships; the Temu investment and operation manager needs to formulate targeted investment plans for brands/high-quality merchants according to platform needs, classify and manage merchants in layers, and help new high-quality merchants to quickly land and develop. As for Temu's high salary recruitment for these two positions, some sellers believe that Temu's main purpose is to accelerate the cross-border e-commerce projects to gain a foothold in overseas markets. A seller said that Temu mainly serves the small and beautiful foreign trade factories at the top of the low-end market segment. Public data shows that as of May 31, 2024, there are 132,000 specialized, refined, innovative and new small and medium-sized enterprises in my country, with the largest number in Guangdong Province. If Temu's merchant operations can help these companies go overseas smoothly, the export sales will be a very impressive figure. However, it is worth mentioning that, based on feedback from multiple parties, the salary for Temu-related positions is basically more than twice the general level in the industry, but the work intensity has also doubled . According to the interviewee, Temu's HR staff stated during the interview that the working hours for Temu merchant operations are "11-11-6" , and some categories of merchant operations even have to connect with hundreds to thousands of sellers. In addition, some industry insiders pointed out that due to the imperfection of platform rules, talents in related positions such as merchant operations must also have a higher ability to handle the relationship between the platform and sellers . As of press time, the "business operation BD with a monthly salary of up to 80-110k" position disclosed by the whistleblower is no longer on Temu's recruitment list. However, from major recruitment websites, it can be seen that Temu's business operation still has multiple positions open for recruitment, some with a monthly salary of up to 30-55k, and the Temu Merchant Operation Manager with an annual salary of over one million is still in the recruitment state. According to foreign media statistics, more than a year after its launch, Temu has entered markets such as North America, Australia, Europe and Asia, and has now opened sites in more than 70 countries and regions around the world. The latest news shows that following Southeast Asian sites such as the Philippines and Malaysia, Temu Thailand was officially launched on July 29 , further expanding its coverage of the Southeast Asian market. It is foreseeable that with the continuous development of the market, Temu's demand for related positions will continue to grow significantly in the future. At the same time, given the further expansion of its influence, the adjustment of the platform's overseas direction may also cause the demand for related positions in cross-border enterprises to change accordingly. According to industry insiders, since May, cross-border e-commerce companies have been reducing their demand for Amazon operations, and the threshold is gradually rising. Many job seekers for operations positions said that although some cross-border companies have listed Amazon operations positions on recruitment websites, when they actually consulted HR, they found that the companies have high requirements for talents for this position and are not in a hurry to recruit. Tracing back to the roots, the new model that has helped the four little dragons, including Temu, to go global at a rapid pace, while giving cross-border sellers rich room for imagination, is also having an impact on the cross-border e-commerce industry landscape and even recruitment trends. In the first half of 2024, following the full hosting model, platforms such as AliExpress, Alibaba International Station, and Temu successively launched semi-hosting models, attracting the attention and entry of a large number of sellers. Under the influence of the trusteeship wave, the recruitment focus of many overseas enterprises has begun to shift to supply chain management. Take the recruitment information of SHEIN and Dreame Technology as examples. Both of them have recently been recruiting talents related to the supply chain with high salaries. Currently, Dreame Technology is recruiting for supply chain-related positions including supply chain specialists, supply chain managers, data product managers (supply chain) and supply chain data analysts. The supply chain manager is mainly responsible for supply chain planning and system establishment, industry core supply chain resource mining and introduction, and supplier management. The monthly salary is in the range of 30-40k , and it is 15 days a month. SHEIN is also recruiting supply chain-related talents whose main responsibilities are to manage and analyze supply chain plans. SHEIN offers a high monthly salary of up to 75,000 yuan for the position of supply chain manager . According to industry sources, Dreame Technology has entered the semi-hosted model of Temu, and SHEIN has already tried the semi-hosted field in May. For cross-border sellers and platforms, the importance of the supply chain link is self-evident under the semi-hosted wave, which in turn has led to an increase in talent demand for supply chain management-related positions. Industry insiders believe that with increasingly fierce market competition and changes in development paths, cross-border companies will pay more and more attention to the precise recruitment of talents in the future. At present, the semi-hosting model has brought new growth opportunities, and some cross-border companies are shifting their recruitment focus in this direction. However, the industry is always full of uncertainty, and cross-border job seekers who want to get high salaries need to focus on improving their own abilities. What do you think about this? Welcome to discuss in the comment area~
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