Don’t rush to change the title! Amazon’s policy has been updated again!

However, just as the new policy was about to be implemented, Amazon’s backend policy changed again! This change directly made the sellers’ recent efforts to change the title go to waste.

Let’s first take a look at the screenshots of the background related policies before the changes.

The latest backend has been updated to look like this. Note the circled part.

Many categories of style guides give character limits ranging from 80 to 150. Amazon has previously asked everyone to refer to the character limits in the style guide to modify the title, but now it has changed its words and said that the character limits in the guide are only for reference and not mandatory.

Amazon has already given in to sellers on this incident. This time it is probably because the character restriction is too broad. If it is strictly enforced, it will have a large impact on sellers' operations, so Amazon secretly changed this policy in the background.

Although some of the work of changing the title is wasted, it is still good news that the character limit for the title has been removed (it still has to follow the general limit of 200). The 80-character limit is really uncomfortable. Many sellers’ brand name plus product phrases are already full.

Back to the beginning of the article, there are three changes implemented on the 22nd. The two things, title character limit and label consistency, have been changed by Amazon. Now there is only one thing that sellers need to pay attention to - standard wording.

Many sellers are also concerned about whether their brand names are all capitalized, such as capital letters, 2, and two, and whether they will be banned from display. Amazon has also updated the wording standard, and this time it has given a very clear standard.

Please note that even after the new policy is implemented on the 22nd, only the following four situations will be prohibited from display.

In other words, the issues that everyone was worried about before, such as all caps, Roman numerals, and English words, will not result in the product being banned from display.

Amazon also stubbornly left these contents in the updated page, just as a suggestion to remind sellers that violating the following contents will not lead to any consequences.

It is not necessary for the title and product label to be consistent.

The character limit for product titles is uniformly 200.

As long as the title content does not violate the four forbidden areas, there is no problem.

The above three points are all the contents after the title policy is updated. In summary, most sellers do not need to make any changes to this new policy.

However, you can still take a look at the title suggestions Amazon gives you. It is not a bad thing to improve your title content according to the official suggestions to increase conversion and clicks. I have also prepared a title keyword optimization skills package for you. Please scan the QR code below to get it from me~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Click to like and share your experience▼