Search volume surged by 26,000%! Riots in 70 cities in France, the third wave of the epidemic broke out in Japan, will this type of product become popular again?

Who can bear this? When Europe was under lockdown, European customers canceled their orders, leaving a large amount of unprocessed inventory. We finally cleared out the inventory during Black Friday, but this happened. Logistics will definitely be affected. The sellers on the French site are really miserable.

However, the continued outbreak of the epidemic in Europe has also boosted a wave of orders from Chinese sellers.

According to data from eBay, the sales performance of "Black Friday and Cyber ​​Monday" in 2020 showed that electronic and home gardening products from Chinese sellers were very popular in the United States, Germany, the United Kingdom, Australia, France, Italy and Spain. The sales of electronic communication equipment from Chinese sellers ranked among the top five in sales of all product categories on eBay Germany and the United Kingdom.

The Roborock S5 MAX, a Chinese brand, sold nearly 19,000 units on eBay Germany, France, Italy and Spain. On eBay Germany, Roborock's sales doubled compared to last year's Black Friday. 11,000 units of the robot vacuum cleaner were sold out within 18 hours of its launch on the German site, and sales in Italy increased by more than 1,700% .

The most popular items on eBay UK are toys, with a Lego Harry Potter Hedwig sold every 11 seconds and a Nintendo Switch sold every 4 seconds , a 3,000% increase from last year.

In addition, Europe and the United States have entered the year-end holiday season. As Christmas is approaching, a large number of consumers choose to purchase Christmas-related items during the "Black Friday and Online Monday" shopping event. From Christmas tree decoration balls, Christmas light strings, to Christmas pajamas, children's gifts, etc., sales have reached a peak. On eBay UK, Chinese sellers' sales of dried flowers and artificial flowers increased by 120% compared with the same period last year, and sales of Christmas tree decoration light strips increased by 70% . Sales of decorative accessories such as rhinestones and rhinestones increased by 300% on the US site.

As for the United States and Japan, epidemic prevention supplies such as alcohol and masks may once again become hot-selling items.

The number of confirmed cases of COVID-19 in the United States increased by 1 million in 5 days, and the cumulative number of confirmed cases exceeded 15 million, breaking the historical high, with an average of more than 2,000 deaths per day.

To this end, on December 3rd local time, Biden said in an interview that he would urge all Americans to wear masks for 100 days from the first day of his inauguration . At the same time, Biden said that he would issue a long-term order requiring masks to be worn in places where he has the power to stipulate, such as federal government buildings or interstate airplanes and buses.

With Americans being forced to wear masks, it is expected that masks and other epidemic prevention supplies will usher in a new peak in demand.

Japan is suffering from the third wave of the epidemic . In the past month, the number of severe COVID-19 patients in Japan has almost doubled. On December 5 , the number of severe COVID-19 cases in Japan reached 520 , far exceeding the 328 cases when the "state of emergency declaration" was issued at the peak of the epidemic.

Affected by this, people pay more attention to epidemic prevention products , and more Japanese consumers search for epidemic prevention related products on Amazon. The search volume for products such as alcohol, disinfectants and masks on Amazon has increased significantly.

Among mask products, the demand for fashionable masks has increased, and the search volume of sports masks has increased the most; white masks have always been the standard masks, but more and more consumers are wearing colored masks recently; among various masks such as branded masks and cloth masks, cold masks that easily get hot are very popular. The specific search volume growth data is as follows:

In addition, the search volume for ozone generators, which have better epidemic prevention effects, has also increased significantly:

Because of the epidemic, things that were popular at the beginning of the year are likely to be popular again at the end of the year, which deserves more attention from sellers.

(Source: Seller Growth Academy)