Amazon Black Friday News! Accidental errors on flash sales and exclusive deals pages

Today is the official start of Black Friday in the US. Although Amazon had already launched its Black Friday event yesterday, many consumers still waited until today to start shopping. So how has the US site performed in the past two days? Here is a quick report for everyone.

First, let me talk about a little disturbance last night. After Amazon's Black Friday event started yesterday afternoon, the sellers' order volume did not change significantly. People reported that this year's Black Friday exclusives were useless. Although the exclusive logo this year was changed to a more eye-catching red, accounts without Prime memberships could not see the logo when searching for products, which really affected the click effect. In addition, Amazon's Prime exclusive discount page suddenly crashed last night, and the discounted products were not displayed normally for several hours, which also left the products participating in the exclusive discount unavailable for a long time.

This also made many people put their hopes on today. After 4 o'clock today, the sellers in our big selling group have started to use F5, and they can already place an order every few minutes. Everyone sighed that it turns out that foreigners also buy things at 0 o'clock.

Today's Black Friday atmosphere and order volume are obviously better than yesterday's. It seems that Amazon's attempt to extend Black Friday to 48 hours has failed. Everyone is still accustomed to buying things on Black Friday itself.

However, there are some problems with today's deal. After entering the Black Friday discount page, some products that have been reported as DOTD cannot be accessed, and the current discount will be displayed as unavailable.

But in fact, these products that cannot be displayed can be found from the search page and ordered normally. It is estimated that there is a bug that prevents the DOTD page from jumping to the product. This is definitely a devastating blow to the order volume of the product. In fact, it is similar to the Prime exclusive discount bug yesterday. The event is almost in vain.

Initially, today's Black Friday sale was quite effective, but yesterday's early sale by Amazon was quite mediocre. This year, Amazon is frantically trying to extend the discount period, extending the LD duration to up to 12 hours, and extending the event time and adding new events. Everyone knows that the longer the discount event, the weaker the consumer's sense of urgency, which is likely to have a counter-effect on sales.