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The breeze is blowing, and the autumn is in full swing. Time has quietly moved to Q4, and the peak season for foreign trade in the second half of the year has also arrived. Recently, Amazon has announced its holiday shopping season activities and the peak season warehouse entry deadline, officially kicking off the peak season. Sellers are also preparing for the peak season, but the challenges they are facing are only increasing. With power cuts and production cuts, and logistics delays, can they still have a good sales season? Amazon launches Black Friday sale Announcement of peak season warehousing time It is learned that Amazon has officially launched its "Black Friday" sales to kick off the holiday shopping season. Amazon said that from October to November, buyers can view special offers through the Amazon app or directly ask the virtual assistant Alexa. At the same time, Amazon also released a gift guide and a Christmas toy list for buyers to purchase reference. In addition, Amazon also announced the latest warehousing time for this year's Christmas season. It is learned that Amazon's US site recently issued an announcement stating that the latest warehousing time for Christmas inventory has been advanced from December 11 to December 2. Amazon said that in the previous announcement, sellers had to ensure that Christmas inventory arrived at Amazon's fulfillment center before December 11. Now we have updated this date to December 2 to better help buyers purchase products. The earlier warehousing time does not bring convenience to sellers. In addition, the previously announced peak season warehousing deadline has instead caused complaints from many sellers. It is learned that Amazon requires sellers to deliver inventory to Amazon warehouses before November 15 to ensure sufficient inventory for Black Friday and Cyber Monday. Immediately after the announcement was released, a large number of sellers were dissatisfied. One of the issues was the storage capacity limit of the sellers' FBA warehouses . In addition, Amazon needs to spend a lot of time to inspect the goods after receiving the inventory at the warehouse, which results in a longer time for the sellers' goods to be sold. In fact, it is not only the time for warehousing that is rushed. The difficulties faced by sellers during this year's peak season will also be deeply reflected in the shortcomings in logistics. This year's peak season sales will hit a new high But supply chain challenges remain According to the latest survey report from Ware2Go, more than 60% of online sellers expect this year's holiday sales to be higher than in 2020, of which 35.2% of sellers expect sales to be higher than all previous years. 46.4% of sellers said that as the 2021 peak season approaches, inventory is their biggest concern, and with expected strong demand, a large number of sellers are stocking up in advance, with 63.2% of sellers saying they started preparing holiday inventory before August. In addition to inventory issues, what all sellers are most worried about now is labor shortages and shipping time , as the pressure on the global supply chain has affected suppliers' manufacturing, transportation and delivery. On the one hand, there are the rising peak season logistics costs, and on the other hand, there are congestion and delays in the logistics process, both of which bring numerous challenges to sellers in preparing goods for shipment. According to Shipping News, a total of 56 cargo ships were anchored at the ports of Los Angeles and Long Beach a few weeks ago, which together account for one-third of the total imports to the United States. In Southern California, nearly half of the imported goods have set an unprecedented record of waiting time for unloading. At the same time, shipping backlogs at ports on the west coast of the United States have reached record highs and will continue to grow, inevitably leading to intermodal delays, rising surcharges, and chaotic inventory turnover. As the peak season approaches, the stability of the supply chain timeliness is crucial for sellers, so sellers must not only grasp Amazon's warehousing deadlines, but also pay attention to logistics dynamics, prepare goods for shipment in advance, and ensure that there are goods available for sale during the peak season. There will be many traditional European and American festivals in the second half of the year, and online consumption will also increase significantly. Sellers should not miss the opportunity and should keep up with the trend when selecting products during the peak season. Recently, a popular TV series has become popular on the Internet, which has also led to a surge in sales of its peripheral products. However, behind the skyrocketing sales, there are hidden risks. Squid Game merchandise is a big hit But be aware of the risk of infringement It is learned that according to MarketPlace Pulse, since Netflix launched the popular dystopian thriller "Squid Game" on September 17, it has triggered a craze for Squid Game costumes in less than two weeks and quickly soared to the number one search category on Amazon. Cross-border navigation , "Squid Game" costumes have become the hottest items for Halloween, and may face logistics delays! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation Amazon, as the market that responds fastest to the latest hot trends, offers a large number of related products, and hundreds of sellers are actively selling them, especially the same sportswear as in the show. Four of the top five best-selling clothing items in the women's and men's clothing categories are related to the show. While Amazon’s marketplace has been responsive, Amazon has often struggled to control the explosive growth of SKUs, which now has more than 10,000 Squidward Gaming-related listings. One seller lamented that the popularity of the TV series brought huge traffic to related products, and the search volume on Amazon soared. Some links of self-shipping products with no reviews directly ranked first and second in the small category. ▲ The picture comes from Zhiwubuyan Meanwhile, some new sellers and others with hundreds of negative reviews are selling some of the popular search categories for “Squid Game” apparel, which can be of mixed quality. Second, these items are not available for Prime shipping, and due to ongoing supply chain disruptions, they may arrive late, leading to disappointment for those who purchased the items. One seller analyzed: Traffic means money to be made. It is indeed a wave of money-making opportunities for small and medium-sized sellers and factories. Everyone is on the same starting line, and what matters is the sense of the market and the speed of reaction. However, behind the high popularity, there is a risk of infringement and being removed from the shelves when selling "Squid Game" peripheral products. A seller revealed that the official Squid Games has commissioned a law firm to start filing mass complaints. It is a little late to intervene now, so sellers who do not want their stores to be closed should not do so. It is learned that due to the lack of official authorization, some related products have received infringement complaints and the links have been removed. So although hot-selling products are good, sellers must also pay attention to risk control. Infringement risks, short-term popularity and market reaction are all important factors that sellers need to consider.
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