Amazon launches new support plan for small and medium-sized sellers

I don’t know if you still remember that in September this year, Amazon launched the “Best Small and Medium Enterprise Award”, and selected 18 small and medium-sized sellers with outstanding performance in the year for recognition through consumer voting.

Of course, this award is not the focus of today. Supporting small and medium-sized enterprises seems to be a major trend of Amazon this year. Not only does Amazon offer free activities to small and medium-sized sellers on big promotion days such as Prime Day, but it also provides various discounts to sellers who develop new products and register new stores.

Earlier this month, Amazon announced a new support program for small and medium-sized sellers, which aims to enable small and medium-sized enterprises to obtain guidance and help related to Amazon's sales business. The new program is called

Amazon Small Business Academy

Amazon Small Business Academy

Contents of the new support plan

Although the name of the plan contains the word "college", many contents of this support plan are not related to the college.

The Amazon Small Business Academy program is mainly divided into three parts: offline seminars, online seminars and community college courses.

When launching the plan, Amazon held its first offline seminar in Mississippi and invited state legislators to participate. The seminar mainly discussed operational skills and knowledge, and relevant officials also introduced the operation methods of model stores and asked questions.

The third part of the community college course is also for US sellers . Amazon and the National Association of Community College Entrepreneurs have jointly developed e-commerce courses for teaching in community colleges across the country, covering basic knowledge such as online business strategy, marketing, merchandising, and inventory management.

Although we Chinese sellers will definitely not be able to attend offline seminars and community college courses, we can still participate in online seminars. The official registration requirements are not high. You can receive an email inviting you to participate by providing your name and email address. Students who need the registration link can privately message me at the end of the article.

So what value do these teaching contents of Amazon have for us sellers? Why is the brother-in-law attacking the relevant industry at this time?

Amazon’s Education Industry

Amazon will never miss any business that can make it profitable, and we third-party sellers have a deep understanding of this. From official payment collection and VAT calculation services to using locked warehouses to attract sellers to use official first-leg logistics, Amazon can always use unexpected preferential policies to attract people to its other businesses.

In fact, Amazon has already made some small moves in the local training industry. At the beginning of this year, Amazon joined hands with the local government to crack down on many fraud gangs that used "get-rich-quick training" as a gimmick.

Experienced sellers will naturally not fall for these cheap tricks, but some newbies who are watching Amazon and want to open a store on it, or who have just opened a store, can easily fall into the trap.

Regardless of the reason, Amazon officials do not want these novice sellers to fall into such training traps . First, the deceived may sue Amazon, which will bring extra trouble to my brother-in-law. Second, novice sellers are the driving force for Amazon's business growth. These fraud cases have also seriously affected Amazon's replenishment of fresh blood. Therefore, it is more reasonable for the official to crack down on it and then launch its own primary teaching to guide small and medium-sized sellers to get started.

As for the effect, I think everyone should not expect too much. After all, Amazon already has a seller university. In fact, the detailed operation steps of the seller university video tutorial are more valuable for reference. I think that online seminars are of little significance to sellers who have already started, except for asking questions.

Fortunately, the plan itself is free of charge. If you are just starting to do Amazon or are still waiting to see whether to do it, it is still useful to attend the seminar and listen to the speeches of everyone and the official staff. The premise is that your English is good enough. Sellers who need to participate in the official online seminar can scan the QR code below to find me to get the registration link!

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group