Amazon is serious! These backend functions have been completely upgraded!

Amazon has always been known for its rapid iteration and upgrades. This time, they have made multiple improvements to address sellers’ pain points, making their operations more efficient and secure.

This update includes as many as 6 backend functions, including: Amazon APP-seller forum online , ASIN search business report function , backend calculator to predict sales in the next 30 days , "re-send" function for shipments , weekend customer service support and draft completion dashboard , etc., which really gives sellers surprises.

The Seller Forums feature of the Amazon Seller App is now generally available.

This update also optimizes seamless device synchronization . Preferences and notifications between desktop and mobile devices will be synchronized in real time , ensuring that sellers will not miss any important updates and shortening the information gap time!

How to do it : Install the Amazon Seller App and make sure you have updated to the latest version > Open the app and go to the menu in the bottom right corner of the navigation screen > Select Learn and then tap Seller Forums.

Sellers can also choose to receive notifications, including discussion replies, voting updates, and discussions marked as "most helpful replies."

For the sake of account security of sellers, we recommend: ① It is best not to use a company account to post or answer! ② It is best not to change to a user nickname such as a store name or brand name!

In the past, when sellers looked for data for a specific product (ASIN) in a business report, they often had to download the entire report and manually filter it, which was a tedious and time-consuming process.

Sellers can now search up to 100 ASINs directly in the Seller Center to quickly obtain key performance indicators such as product visits, page views, and purchases .

The current Amazon Logistics Calculator can view the fees for each delivery option, and you can also enter the [estimated sales volume] to calculate the [total revenue and estimated cost per unit sold] .

How to operate: Enter [Revenue Calculator] in the backend search box and select "Amazon Logistics Revenue Calculator" > Enter any ASIN and the corresponding site (your own or a competitor's) > Scroll down to see the Amazon logistics/self-delivery fees > The estimated sales volume of the ASIN will appear at the bottom .

The estimated sales volume of the Revenue Calculator is based on Amazon's actual sales data of the product over the past period of time (30 days/60 days/longer) , trend analysis (such as big promotions in the next month, traffic changes) and forecasts, to derive the estimated sales volume for the next 30 days.

It is reported that some sellers have tested this data, and it is relatively accurate with both zeros and integers. Moreover, this function is different from the calculation method of some third-party product selection tools. The predicted data is the sales volume in the next 30 days, which is very timely.

Please note that this function can only provide more accurate consideration data. If sellers want to see sales trends during the product selection process, software is more convenient.

The “Send Again” feature allows sellers to copy the SKU and item quantity in a previously created shipment with one click , which is especially popular among many US sellers!

Operation path : [Inventory] > Select [Amazon Logistics Inventory], open [Shipment] > drop-down menu, select [Manage Shipment] > Under the [Next Steps] column, select [Send Again].

This feature replaces the tedious steps of manually selecting SKUs or uploading in batches when the same SKU and quantity need to be replenished to Amazon inventory. It also reduces errors caused by manual entry and improves data accuracy by automatically copying shipment information.

For those products with good sales performance, you previously had to create shipments separately, but now you can do it with just one click, which saves a lot of time.

Although this feature simplifies the shipping process for a single SKU, support for multi-variant products still needs to be improved, and if the shipment is divided into warehouses after creation, the copied information will be incomplete.

Recently, Amazon announced that it will fully switch to password-free login, and will gradually promote pass keys to all Amazon applications and services starting next year, allowing more users to log in directly using pass keys.

The pass key is generated and bound to the device. Login can be performed with the pass key . To improve security, Amazon, like most companies, uses additional digital verification, including PIN code, fingerprint recognition, and facial recognition . The pass key can only be called after recognition.

This login method is not only convenient and fast, but also greatly improves the security of the account and reduces the risk of password leakage.

Starting from November 9, Amazon adjusted the working hours of the Account Status Support team. The working days remain unchanged, and the weekend Mandarin support hours will be adjusted to: 9 am to 5 pm Beijing time.

Based on past experience, Amazon seller support customer service does not support online chat in two time periods: one is after 6 pm, and the other is weekends. This is a big challenge for sellers who need urgent help.

This adjustment of customer service hours is undoubtedly a huge blessing for sellers who need to solve problems in a timely manner.

It is reported that in addition to the above 6 functions, there is also a small function - the draft completion dashboard has also been updated.

Amazon’s “Draft Completion Dashboard” will then provide more efficient tools to manage and organize draft product listings, simplifying the process of creating, editing, and publishing listings.

These functional updates of Amazon not only demonstrate its emphasis on user experience, but also are Amazon's active response to sellers' feedback. The new functions will play an important role in improving operational efficiency, reducing operational complexity, and enhancing account security!