Latest! Amazon's low-price mall is now online, with ridiculously low prices!

After months of preparation, Amazon's Low Price Mall was officially launched on November 13, 2024.

Currently, there is no entrance to Amazon on the computer side, and the entrance is limited to the mobile side. There is no obvious direct entrance, and you can only search for the mall in the search bar before entering.

1. Search through the Amazon mobile app: Haul to enter the low-price store page.

2. Web search price mall link: https://www.amazon.com/so-low/store

Currently, the details page cannot be seen on the PC side. You need to scan the code with your mobile phone to see it. Let's take a look at the specific situation of the low-price mall.

Page design: Different from Amazon's traditional product pages, the low-price store focuses more on small commodities such as clothing, 3C accessories, etc. The page is simple and clear, and it displays more product pictures and super high cost-effectiveness of the products.

Promotional discounts: The homepage of the low-price mall carries the slogan "Crazy low prices" and provides consumers with a variety of preferential plans, including free shipping within $25, 5% savings on $50, and 10% savings on $75.

Category selection: There are 15 major first-level categories in the low-price store, including: women, men, jewelry, home, beauty, electronics, office, dresses, accessories, crafts, sportswear, shirts, kitchen supplies, sports, garden, etc. These categories can almost meet the daily needs of users.

In addition to the main shopping navigation bar, the low-price mall also has 7 recommended sections :

New product recommendations (New in), social faves (Social faves) , holiday items (Tiny treats) , holiday exclusives (Holiday), gifts (Gifts), trends (Trending), must-haves (Staples), etc., also match the current peak season consumption habits.

In terms of the details page: each product only displays pictures, titles, prices and some material information, and abandons the five-point description and A+ content. After that, buyers may pay less attention to brand information and pay more attention to price advantages and product functions.

To be honest, after seeing the low-price mall, I think most sellers are not in a good mood! Because the prices of products in the low-price mall are too low, even lower than Temu! 75% of orders of goods 20 US dollars and below can be delivered within 7 days !

The normal price of a printed phone case like the one shown below should be around 8.99-14.99, but now you can buy it directly in the low-price mall for only 1.99!

The crazy low-price area that the mall focuses on has even more amazing prices, for example: a spoon for $0.99, a bracelet for $1.49, a 3-pack of mobile phone screen protectors for $ 1.99, a pillow for $2.99, a skirt for $5.99...

It is not difficult to find that the low-priced mall mainly promotes 3C products and gadgets... No wonder the seller complained: "It looks exactly like Temu at first glance, too similar "

Although the prices of the same products in categories such as women's clothing and kitchen supplies are higher than those in Temu, the prices in the low-price mall have really shocked a number of Amazon sellers:

Indeed, although the low-price mall provides a new traffic entrance for sellers who focus on low-priced and lightweight products, if more white-label sellers from the main site join the low-price store, the price "involution" will become more and more serious:

But it is predictable that the profits of low-price stores will definitely not be as good as those of the main site products. How to operate and how to strike a balance are also major challenges that sellers will face in the future. Therefore, when participating in low-price stores, sellers must weigh the costs and benefits and find a suitable operating model.