"Business War" tells you: How to defeat Amazon's top mobile power bank.
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Today we are talking about how the second echelon of mobile power chargers can catch up with the first echelon of mobile power. If you are in the third echelon, the fourth echelon, or a layman, the following method may not be suitable for you. As the leader of mobile power banks, what is the thing that it cannot and is most unwilling to change? It is high gross profit. Its gross profit margin is very high. It will not easily reduce prices. Even if it is a promotion outside the site, the price reduction is not large. There is no way. The brand accumulation is there, which is also the power of the brand. In addition, it is listed. If the profitability becomes lower, it will affect its stock price. As the second tier, you should first see how many times the gap is between you and the top player. You only need to count how many listings you have in the top 100 of the electronics category. If you only have 2 and the top player has 10, then the gap between you is more than five times. When developing products as a second-tier seller, you should benchmark the products of the top sellers: Its product has only one fast charging port, so your product should have two fast charging ports; Its products are glossy, and you make frosted models; Its product has five accessories. You can add an accessory, such as an extra wiping cloth or an extra EVA protective box. It sells for $39.99, your product sells for $36.99, and all products are $3 lower than it. Even if it is $3 lower, it still has a high gross profit, and the gross profit margin is large. You can freely post deals outside the site and participate in promotions on the site at will. As a second-tier seller, the company generally launches at least five new products per month. When the five new products are launched, if a product is found to be a good candidate, for example, the average daily sales volume reaches 30, 40, or 50 units, then it will be selected as a potential hit. A potential hit plan should be launched. As long as this standard is met, all the company's resources will be at your disposal at any time: 1. Advertising is regardless of cost. 2.LD, regardless of cost or time period, just do it if it is recommended. 3. Do BD every month. 4. First report Kinja sale, get $8 discount. 2 days later, report Slickdeal, get $15 discount. 5. Facebook brand homepage, give 50% off promotional long code, send 100 per day. Use a combination of measures to push your product forward 100%. "Business War" tells us that you can't challenge the industry leaders across the board. You can only make your position smaller, meet them head-on in a narrow road, and concentrate your advantages to challenge the big brother. Now, the second echelon has basically died out because of the small card incident, but don't worry, they will definitely make a comeback because the supply chain is there, the molds are ready, and the operations are mature. They just need a new account and a new brand, which are not difficult. To summarize, The price is a little lower than the first brother. A little more ruthless than the first brother outside the station, The product is a little better than the first one. Concentrate your strength and attack a small position. |
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