Amazon's Prime delivery provides consumers with a convenient delivery service. Buyers who join Prime members can receive products within two days. Amazon even provides one-day delivery service in some areas.
As Prime delivery speed increases, the delivery of sellers’ products to FBA warehouses has also changed. Previously, products were delivered to the warehouse they were delivered to, but now, in order to increase delivery speed, Amazon has moved products from one warehouse to another, resulting in product inventory being in a “Reserved” state . If buyers want to purchase products, they will see a “Backordered” state.
Under what circumstances will the product be in stock status
When your inventory is transferred from one FBA warehouse to another, the product will be in the "Reserved" status, which is "Backordered" .
Many sellers wonder why Amazon wants to move products to another warehouse. In fact, it is to provide faster delivery and make customers more satisfied with their shopping.
Amazon usually transfers inventory immediately after processing the product into the warehouse. Therefore, the inventory status will change from Inactive to Backordered: Click the arrow and detailed information will appear: You can see that the product is being transferred. The product listing will show when it is in stock: Sellers can find all stock in the backend, or directly enter the listing to check the specific time when the stock was put on the shelves.
Several misunderstandings about stocking inventory
1. Thinking that stocking inventory means being out of stock There is a big difference between out of stock and backordered on Amazon. Many sellers think that “In Stock on May 4” on a listing means that the product is currently out of stock, which makes it easy for competitors to take advantage of it and gain their own sales.
But in fact, the stock-in-stock status is because the inventory is being transferred and cannot be sent to customers immediately. Once the transfer is completed, it can be shipped. In addition, the product inbound shipment is different from the stock-in-stock status. Consumers cannot purchase it in the inbound status.
Backordered means that Amazon has already signed for your product and is transferring it to another warehouse.
2. Stock inventory cannot be sold This is another common misconception. When a product is transferred to another warehouse, sellers see that their product is in the "Reserved" status instead of "Available" and think that consumers cannot purchase the product.
But in fact, consumers can purchase inventory in the backordered status, because the transfer of inventory is Amazon's decision, and sellers do not have to bear the consequences of not being able to purchase the product.
3. Stocking inventory doesn’t win the Buy Box Although no one can fully understand the mysteries of the Buy Box algorithm, one thing is certain: inventory in the backordered state is eligible to win the Buy Box .
Some sellers may think that they have sufficient inventory, but the Buy Box is taken away by the inventory in the backordered state, which is unfair. But in fact, Amazon does this to ensure that it is as fair as possible.
Regarding how to obtain the Buy Box for inventory in the backordered state, sellers also need to know the following situations : If the buyer is in a hurry to receive the goods, he is likely to skip the stocked products that get the Buy Box and choose other sellers that can provide member one-day delivery service; Your product is priced slightly higher than your competitor’s backordered products and you may still be able to get sales. If your product is priced very competitively, you may be selected for the Buy Box along with backordered products. In Q4, you’ll see backordered products winning the Buy Box more often because Amazon moves inventory more frequently.
After reading the above content, I hope FBA sellers will have a better understanding of stock reserve. If you find that the stock has become " reserved" , don't panic, buyers can still buy the product, and as long as the price is competitive, sales are not a problem.
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