Primeday date leaked! It actually coincides with Black Friday!

Due to the pandemic and protests in the United States this year, there have been major problems with local order and Amazon warehouse processing capacity. Even during normal times like now, FBA warehouses can no longer handle too many orders and replenishment shipments. We sellers have been worried that we will definitely not be able to cope with Prime Day if things continue like this. Is this year's Prime Day going to be cancelled?

Previously, various sources had revealed that Prime Day would be delayed until at least September, but recently there was new news. This time Amazon notified sellers in an email that the date of Prime Day would be postponed to early October! It almost collided with Black Friday!

According to the content of the Amazon email circulating on the Internet, this year's Prime Day is scheduled for October 3rd to 4th!

The content of the email is very comprehensive, and it also introduces the specific times of other activities before and after Primeday, including new activities that have not been available before: "Prime day Only" and "Primeday Lead-Up only".

The content and format of these two new events are still unknown. The name of the event contains "only". Could it be that they are promoting some products that are only available at this time? Or are they offering prices that are only available at this time? We have to wait for official notification for the details.

At the same time, the previous Primeday Coupon and Prime exclusive discounts will also be launched simultaneously, and the requirements for participation are similar to the previous standards.

This news is very true, the only thing is that Amazon will not announce the specific Prime Day date too far in advance. If it is indeed postponed to October, the date announced now is three months earlier. However, this year's situation is special and cannot be viewed according to the usual practice of previous years.

So I looked for some other information to verify whether the news was true. For example, another email circulating online also reminded sellers of Prime Day information.

Although this email does not clearly state the specific date of Primeday, it does state that the latest time for Primeday inventory to enter the warehouse is September 25th.

In addition, I also received feedback from group members that the European site also received a notification email, which also indicated that sellers need to send Primeday inventory to the FBA warehouse before September 25.

Even the warehouse entry deadline is the end of September, so Primeday will not officially start until at least October. So the October 3rd to 4th written in the initial email is likely to be true.

Originally, sellers felt that Primeday had been delayed for too long by being pushed to September. September is the beginning of the second half of the peak season for traditional e-commerce. The clash with this time point means that sellers will miss a period of peak traffic.

Now it has been postponed to October, and there is even a new event "Prime Day Only" that lasts until early November! How will Black Friday at the end of November be? It is really Prime Day, Black Friday, Cyber ​​Monday, and Christmas all in a row. You have to know that big events like Prime Day and Black Friday require a period of preparation. Let alone the impact on sellers, I guess even Amazon itself can hardly bear the continuous promotion holidays.

Everyone should still vaguely remember that in December last year, Amazon sent an urgent notice to suspend all FBA shipments from entering the warehouse. This was because there were too many orders on the online shopping day and they could only suspend the replenishment of the warehouse and deliver the online shopping day orders first.

This was before the epidemic and protests. Even now, Amazon is unable to cope with the surge in order demand after the epidemic.

Of course, the delay to October also means that Amazon will have more time to deal with the warehouse processing capacity problem. I also found out that Amazon is speeding up the construction of new FBA operation centers recently, and nearly 10 new operation centers were put into use last month alone.

The FBA fulfillment center in Kenosha is waiting to be put into use

There are still three months to Primeday, so Amazon can be said to have left itself enough time. I believe this date is also the optimal solution after sufficient consideration within Amazon.

For us sellers, this year's year-end peak season can be said to be unprecedented. Primeday, which is held before Black Friday, is bound to affect Black Friday and Cyber ​​Monday one month later . After such a big promotion festival, most consumers will find it difficult to make large-scale purchases in a short period of time.

With the interception of Primeday, the effects of this year's Black Friday and Cyber ​​​​Monday are likely to be not as good as before. However, as the first large-scale online shopping festival after the epidemic, Primeday will definitely reap the surge in traffic and shopping demand during the epidemic.

In a word, this year's Primeday is definitely not to be missed!