As the leading cross-border e-commerce platform, Amazon has people scrambling to join it every day. At the same time, many sellers and stores are forced to leave Amazon, resulting in a slow replacement of Amazon. Recently, Amazon can’t wait any longer. Judging from the platform’s operating policies and algorithm indicators, Amazon seems to be intent on accelerating the “iterative updates”. “ Amazon Five Points Folded Star rating instead of number of reviews? Many sellers have found that their sales have dropped sharply recently. One seller pointed out that Amazon's front page has been modified again, and the five points have been folded. Only then did they realize that it was no wonder that sales were so poor. Originally, there was a five-point introduction of the product next to the product column on the page, but Amazon has now folded this item directly. (Updated product page) (Product page before update) Not only have the five-point description been folded, but there have also been new changes on the Amazon search page some time ago: the number of reviews is no longer displayed, but star ratings are used instead. The original presentation format of "rating + star rating + number of ratings" has been replaced by "rating + star symbol + star rating + star rating ratio". Review weakens the quantity and strengthens the star rating. The search rankings have become very chaotic recently, with many new products that have never been seen appearing on some BSR lists. There is a 1.6-point order placed recently. It seems that 4.3 is no longer a marking line. Can it be split and merged? These two changes made by Amazon have obviously weakened the advantages of the old connection. Amazon is encouraging sellers to develop new products and wants to build a product-based platform rather than a marketing platform. “ AI renovation, new forum Visualize variant colors Since the emergence of AI, all walks of life have begun to use AI tools, and Amazon is no exception. It has launched an AI-generated review summary function that highlights product features and customer reviews mentioned in customer reviews , which is a bit like Taobao's keywords. Consumers can directly view the data refined by AI to understand the product. Some front desks on Amazon allow you to directly see the variant color types , not only the color stickers, but also the pattern stickers. This way, consumers can clearly select their favorite links when searching for products, which is much more convenient for multi-variant products, and the click-through rate and conversion rate of the links will be improved. While Amazon is promoting the replacement of products, it has overlooked one thing: after updating the algorithm, the old links are no longer so popular , but they still have a certain reputation, and sellers will never give up the old links. So how can they compete with new products? The only way out is to spend money! Spend money! Spend more money! |
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