Attention! Wish updates adult product policies and regulations, effective today

Attention! Wish updates adult product policies and regulations, effective today


Adult products have always had a broad sales market and are also an indispensable consumer category for Wish.


Although Wish allows the sale of adult products, merchants should ensure that the content displayed by the products complies with the regulations.


Wish previously stated that it recommends that merchants use direct, medical or commercial language to describe products and their functions, and requires that pictures of adult products should also clearly show the products they sell. Products that violate relevant policies and regulations will face the risk of compensation and/or removal from the shelves.


The following are examples of prohibited content, including but not limited to:


Explicit pornography;


fully exposed genitalia images;


Fully exposed breast images;


images of fully exposed anal openings;


Pictures or graphic descriptions that demonstrate the product's use;


Obscene or offensive language;


However, the irregular and unreasonable product editing behavior of some sellers still often seriously affects consumers' perceptions and consumption experience.


In response to this, Wish recently updated its adult product policies and regulations, adding new examples of banned products related to "pornographic images".


It includes the following three items:


1. Animation products that have not been fully reviewed;


2. Underwear and/or panty models that have not been adequately reviewed;


3. Pornographic scene setting.



Wish said: The three newly added examples will take effect on November 19, 2019 UTC time.


At the same time, in order to enable merchants to ensure that their product listings comply with regulations, merchants are allowed to review and edit relevant product listings from 00:00 on November 12, 2019 to 00:00 on November 19, 2019 UTC time.


After this date, all noncompliant product listings will be subject to the newly added example of "pornographic images".


As we all know, the adult products market has huge space and potential, and the high profits in this industry are incomparable to other commodities.


But at the same time, the risk is also relatively high, and it may be removed from the shelves and/or fined if you are not careful.


Therefore, when listing adult products on Wish, you must pay attention to the following points!


1. It is strictly prohibited to sell products that promote, imply and/or describe sexual behavior related to minors;


2. It is recommended to use pictures that can clearly show the product itself;  


3. Avoid using pictures that describe how to use the product or suggest sexual behavior;


4. Avoid showing other elements in product images, such as suggestive body poses and/or gestures;


5. Avoid showing any form of unnecessary nudity in product images in order to attract customers. For example, if there are human figures (such as mannequins, cartoon characters) in product images, their chest and/or genital areas should be covered with clothing or covered;


6. It is recommended to use direct, medical or commercial language to describe the product and its functions, and avoid using explicit, obscene and/or offensive language.



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