Amazon backend internal testing of new features! Free conversion rate increased by more than 20%

In the past two days, Amazon announced that it has officially opened up access to the premium version A+, and a large number of sellers can use the premium version A+!

According to the official announcement, the advanced version A+ (Premium) can provide new and larger module types, and sellers can also upload videos, edit image carousels and interactive hotspot modules , which can increase the conversion rate by at least 20% compared to the ordinary version!

Previously, the advanced version of A+ has always been a function exclusively for international brands and is basically not open to ordinary sellers. Many sellers can actually see that some big brands are using carousels and A+ video animated images, but they just can’t use them. These are all functions of the advanced version of A+.

In addition to additional features such as carousels and video animations, the advanced version A+ also has a huge size module that the regular version does not have. It can hold large pictures that almost fill the entire screen. If the design is well done, the impact will be quite strong.

The advanced version A+ also has corresponding advanced modules for the common version, such as advanced complete pictures, advanced hot spots, advanced technical specifications, and even advanced Q&A to integrate Q&A into A+. (Please PM me a message on WeChat to get the A+ tips package: kuajingzheg1) Anyone who has compared the common A+ and advanced A+ will know that the 20% difference in conversion rate does make sense.

It is definitely useful, but some sellers may find that they do not have this function in their backend, presumably because they do not meet the requirements of Amazon. You can qualify to use the advanced version of A+ function by meeting a few simple conditions:

First, the store must have successfully registered its brand. This is a prerequisite for enabling the A+ function.

Second, you need to have published an A+ brand story

Third, at least 15 A+ content projects have been submitted in the past 12 months and the status is approved.

Therefore, some sellers who do not meet the conditions cannot use the advanced version of A+ function for the time being. It is estimated that most sellers meet the first and third conditions, but lack the brand story. You can check the conditions to see where you do not meet them. Amazon will capture stores that meet the conditions at any time, but the permissions are granted at the end of each month. In other words, even if the seller posts a brand story now to meet all the conditions, he will have to wait until the end of the month to get the advanced version of A+ function.

Here is a detail to remind everyone. The term Amazon used in the announcement is "eligible for free use during the extended promotional period for premium A+ features." This is a bit confusing, but it probably means that it is currently free to use during the promotional period, but it is hard to say what will happen in the future.

So while it’s free, everyone should quickly install the advanced version A+ features!