|
▲ Video account attention: cross-border navigation Amazon's new CEO Jassy has been in office for less than a month, but for many sellers, it's like a sea change. Many big sellers have collapsed, gone bankrupt, laid off employees, and reorganized, creating a bleak scene of monkeys scattering when the tree falls. Small sellers are also facing many obstacles such as crackdowns on violations, yellow card warnings, and skyrocketing fees.
Account suspension is like the sword of Damocles hanging over every seller’s head. Once Amazon’s prohibitions are violated, it may be struck down at any time. More than 50,000 accounts were blocked, and many companies want to jointly sue Amazon Amazon's large-scale account blocking operation has been launched since early May. According to the South China Morning Post, more than 50,000 Chinese sellers have been banned by Amazon, with losses exceeding 100 billion yuan, mainly due to illegal manipulation of false reviews.
▲ Picture from South China Morning Post So far, those implicated in this bloodbath include Mp**, Au**, Ze*, You** and other super sellers, a large number of products have been removed from the shelves, funds and various websites have been frozen, and they have fallen from the top of the pyramid overnight, and their company operations are difficult. The "ban list" is still expanding, and more and more small and medium-sized sellers are involved. “Although Amazon has the right to suspend sellers’ store operations, it has no right to hold their goods and funds, which will cause further damage to sellers,” said Yang, a lawyer at Shenzhen Daxin Law Firm. Previously, Li Xingqian, director of the Ministry of Commerce, responded to Amazon's account blocking action, believing that the various risks and challenges encountered by cross-border e-commerce companies in the process of going overseas are a temporary "inadaptability ". He hoped that the platform would cherish the important contributions made by the majority of companies and jointly explore compliant and reasonable solutions. The government will also help companies maintain their "legitimate rights and interests" on the premise of complying with international standards. ▲ The picture comes from Guoxin.com However, Amazon's judgment and crackdown on sellers' violations have also caused considerable controversy. Some people believe that Amazon has caused irreparable damage to sellers, and whether its measures are fair and reasonable is actually debatable. Therefore, some large and medium-sized enterprises have united to file a lawsuit against Amazon and seek government assistance. However, due to the failure to reach a consensus on the strategic goals and demands of the jointly initiated lawsuit, the plan was eventually forced to abort. In addition, according to Amazon's terms, sellers are not allowed to file class action lawsuits, and dispute resolution can only be based on an individual basis. Therefore, the road for sellers to successfully defend their rights is still long and arduous. It is still unknown whether the sellers can successfully defend their rights, but the negative effects caused by Amazon's punishment actions are still expanding. Large sellers have to lay off employees and reorganize, sell products at low prices, and small sellers are also walking on thin ice. Any omission will be sanctioned by Amazon. Cross-border navigation: 50,000 Chinese sellers were blocked by Amazon, with losses reaching 100 billion! #Amazon#Cross-border information##Cross-border e-commerce video account The account ban effect continues to expand, and the big sale is a clearance sale at a low price It is learned that a seller revealed that Fairywill, a cross-border seller that was banned by Amazon some time ago, is currently conducting a clearance sale at super low prices. Electric toothbrushes and whitening strips that originally cost hundreds of yuan are now only thirty or forty yuan.
▲ The picture comes from the seller communication group Such high quality and low price products also attracted many customers to rush to buy them, and the order volume increased rapidly. Amazon's account ban has also brought a series of chain reactions to sellers. For example, it was previously reported that a big seller named Ao* had to clear out his inventory and sell his products at low prices because his account was banned, resulting in heavy losses. Big sellers are in a difficult situation, and small sellers are also on edge. One seller said that Amazon's "laws" have been tightening recently, and he received an email immediately after posting only one review. Amazon's lightning-fast warning speed also made the seller worry about being blocked. ▲ The picture comes from Zhiwubuyan The email determined that the seller was suspected of inducing buyers to post positive feedback on the products by offering them some form of compensation, such as gift cards, free products, or discounts. Judging from the current situation, whether it is the severe crackdown on fake order and review behaviors, or the various policy warnings that are difficult to guard against, they all indicate Amazon's determination to clean up all violations and will not relax in the short term. In light of the lessons learned from previous experiences of big sellers, the only way for sellers to protect themselves and prevent the sword of Damocles from being blocked is to operate in compliance with regulations and not to overstep the line.
|
![[Amazon ranking algorithm revealed] Why can search and add to cart improve keyword rankings?](/upload/images/67e77b825f7f9.webp)
