|
▲ Video account attention: cross-border navigation Comments, fake orders, and evaluations, just a few simple words, but they affect the nerves and destinies of countless cross-border people. Traffic and ranking are crucial to Amazon's conversion rate. However, at the height of Amazon's drastic platform regulation, compliance is the first element of operations. Under the principle of "it is better to kill a thousand people by mistake than to let one go", Amazon continues to swing its iron fist at sellers with warnings of account suspension, fake order warnings, and suspension of sales privileges. But what puzzles sellers is that some accounts that have no record of fake orders or violations have also been banned or warned by Amazon via email. This chain reaction makes people wonder whether Amazon is "killing innocent people indiscriminately"? Amazon misjudged fake orders, sellers protest It was noted that recently, a seller reported that an account on the European site received a performance warning for violating the buyer's product review policy. But the strange thing is that the seller did not engage in false orders, and the ASIN mentioned in the prompt had not yet been ordered. Why did he receive this warning from Amazon? ▲ The picture comes from Zhiwubuyan Coincidentally, I found that many sellers also encountered the same problem. Another seller said that the new store he registered a few months ago had good sales and had never violated any regulations such as false orders. Half a month ago, he received a policy warning about manipulating ratings, and his account was blocked today. After the seller consulted customer service, the account support team gave the reason of fake orders, and no more detailed answer or explanation was given when asked again. ▲ The picture comes from Zhiwubuyan In the email sent by Amazon to the seller, the reason for the ban was also stated: 1. Influence buyers’ ratings, feedback, and reviews 2. Manipulating sales rankings 3. Artificially increase web traffic ▲ The picture comes from Zhiwubuyan The seller repeatedly emphasized that this account has never conducted any false orders and has not committed any other violations. Why did Amazon's ban spread to this seller? Marketplace Pulse reported that in 2020, Amazon blocked more than 200 million suspected fake reviews before publishing. Amazon's determination to crack down on fake reviews is undeniable, but whether Amazon's rectification measures will accidentally hurt some innocent sellers is currently the main point of controversy. Some sellers said that this situation may occur for the following reasons: 2. Being spoofed by competitors 3. The account has a previous violation record Sellers who encounter this problem can first check the reasons for the account suspension and then take appropriate measures. If the seller is really misjudged by Amazon, they can also appeal and make corrections based on the email and policy content to avoid account suspension and fund freezing. Since Amazon carried out a major overhaul of its platform, sellers have not only encountered bottlenecks in the process of posting reviews, but even the original reviews on the listings have also been in trouble. The wave of dropped reviews strikes again The current review environment is already difficult. Sellers not only have to rack their brains to find other ways to promote and attract traffic, but also have to carefully maintain the original reviews. However, as if things didn’t get worse, the few five-star reviews of sellers began to suffer ruthlessly from Amazon. According to feedback from a seller: Two of his products have lost several five-star reviews. Neither of these two products has had false positive reviews. Is Amazon cleaning up false reviews recently? ▲ The picture comes from Zhiwubuyan In response to this, some sellers said that the phenomenon of losing reviews has always existed, and they would lose a few reviews from time to time, and they have become accustomed to it. Similarly, in the seller communication group, many sellers have mentioned that they have recently experienced a serious drop in reviews, and some products have even been suspended from sale without reason. "Recently, my reviews have dropped too much. All the good reviews have been lost." ▲ The picture comes from the seller communication group "Why did the link suddenly lose so many reviews? I'm so panicked." ▲ The picture comes from the seller communication group Considering the yellow card warnings Amazon sent out before, the severity of its penalties for violations has made many sellers tremble. Is the recent wave of review drops another signal from Amazon before a big move? Regardless of the reason, sellers should be vigilant. During the sensitive period of the platform, they must pay attention to the signals sent by Amazon, such as performance warnings, fake order warnings, account suspension warnings and other red lights. At the same time, sellers must be extra cautious in their operations to avoid crossing the red line of Amazon’s policies and causing their accounts to be blocked.
|
