What's the future of Prime Day? Amazon sellers are facing excessive storage fees and are constantly canceling their shipment plans...

• Prime Day is almost certain to happen. Expect a 48-hour event in October with deep discounts. Previous Prime Days have been longer, but this year's event will likely be shorter because it falls so close to the holidays.

• October is Q4, so we're going to see a few months of peak shopping as people shop for themselves and buy gifts for others. This means that preparing for Q4 includes preparing for Prime Day at the beginning of the quarter.

• Shopping in 2020 was severely disrupted by the epidemic. Due to the scarcity of related items and shortages of household necessities during the pandemic, the simultaneous emergence of abnormal trends such as high unemployment and lower spending, and a shift to unusual purchasing habits, this year's sales trends have completely distorted and subverted previous sales history and trends.
  

• Shoppers still love to shop, they still celebrate holidays and give gifts, and if they can’t do it offline they’re likely to move online.

• In a turbulent year, people are craving joy and festivity more than ever. While there may be a lot of discounts on bulk hand sanitizer and things like putting masks in socks, sales of toys, electronics and comfortable, fun items, especially children's products, are expected to be more powerful.

(Source: Cross-border Black Technology)