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1. Risk of association when one person operates multiple stores (weak association)
For example, we often copy ASIN, SKU, order number, and FBA code to the backend search query. Once we open multiple store pages at the same time in the super browser, it is easy to enter the wrong store to search for this information, and only when we see no results will we realize that we have entered the wrong store.
In addition, each operator will have his or her own unique language organization when replying to seller messages, but if you operate multiple stores at the same time, it is easy to get confused even if you have multiple versions of reply templates. 2. Log in to the backend and open VPN Don't open VPN when logging in to the backend, and don't log in to the backend when opening VPN. This sentence is sung every day like a song, and it is considered familiar. Why can't I log in to the backend when I log in to VPN? Because the VPNs we log in to use are all from Hong Kong, Macau, Taiwan or overseas IPs. We don't know how many people use the same IP, and how many people will mistakenly log in to the backend under the same IP. IP association is a strong association, and there is a high risk that the store will be killed by the association. 3. Frequently changing titles and main images
The main picture is an important factor affecting the click-through rate. If the main picture is not good, it will only be exposed but will have few clicks. The main picture should also be in place in one step. If it is not good, spend more time to optimize it before uploading it. Once it is uploaded, do not change it easily. Of course, if it is really necessary, you can do AB testing first and then decide how to change it. There is information on how to set up the planet. 4. Social media promotions and coupons running at the same time lead to inventory being cleared out Many operators have made this mistake. We have been emphasizing it and everyone knows it. However, they are careless in operation and do not take it seriously, thinking that this kind of thing will never happen to them. When it happened, I was also scared and immediately opened a case to cancel the order. However, the customer service told me that they no longer had the authority to cancel the order and I could only try to contact the overseas team. As a result, after contacting the overseas team, the response was very slow after several emails, and they said that the cancellation could not be made. The coupon path could not be canceled, and uploading the cancellation order template did not help. 5. The listing copy contains competitor trademarks or sensitive words When writing copy, you will find that some words in competitors' products are not English words. Many operators do not take it seriously and use them directly. As a result, they find that they are brands, and the brands complain about brand infringement, remove the links, and write POA. In this case, if you encounter non-word words again, you must check with the Trademark Office to see if they are trademarks, and then decide whether to use them. How to check trademarks. Related information is available on Knowledge Weekly. Another situation is that some negative sensitive words are written. For example, rust-proof, non-toxic, insect-proof, and smoke-free. These words are all negative words detected by the system and are easily removed from the shelves because of sensitive words. There are many sensitive words, and we have also summarized the vocabulary. 6.Coupon expires and is not renewed The coupons for some products are always available, usually for a week. Some coupons are used up early because many people redeem them; some coupons are used up after a week. The next day, the number of orders dropped a lot, and the operation team found out that the coupons were used up after checking. Every time I emphasize that this situation should not happen, many people still make the same mistake. Later, I came up with a solution: record the coupon usage statistics every day, including the start and end date, usage, usage amount, and remaining amount. At 5 pm every day, each group will check the work completion status and data record table, and the leader will spot check the work completion status and data table. Those who have incomplete data (including but not limited to the coupon usage statistics table) will be fined 20 yuan. Later, no one has ever failed to renew the coupon after it expired. 7. Don’t read performance notifications or emails 8. Adjusting prices at will may lead to loss of shopping cart, suspension of sales, or even warning from Amazon There are two situations, The first case is a passive price increase. This occurs in the link to set the Price and Sale Price. The two prices are very different, the Sale Price expires, and then the original price is restored and the shopping cart is lost. The solution is to set the Sale Price expiration date to 3 years later. Or do not set the Sale Price. Another method is to proactively raise prices, with the goal of getting big discounts on social media promotions, so that the price increase and discount will result in less losses. This setting is OK, provided that the price increase does not cause the product to be lost in the shopping cart, as some products are discontinued due to high prices. Be sure to check the front desk after setting it up. Avoid raising prices too much. 9. Not calculating the true cost of the product The real cost of a product is nothing more than the purchase cost + domestic freight + first-leg freight. Many of our profit statements are prepared in advance. The purchase cost and domestic freight do not change much. However, the price of first-leg ocean freight for Matsun has increased from 12 yuan/kg to 20 yuan/kg, and now to 30 yuan/kg. Many operations do not calculate profits based on actual freight costs, product costs remain unchanged, and exchange rates are not real-time.
Recommendation: Calculate the true cost according to Amazon's first-in, first-out principle. 10. Choose products based on what others are selling Amazon has been in a state of involution this year. Wu Sangui's "one cabinet for free, one cabinet for swipe, and another cabinet for flash sales" and low-price spiral tactics have made the entire market restless. Amazon's risk control is strict this year, and it is not possible to send products for testing. Everyone focuses on in-site advertising, and advertising bids have been rising. In today's market, if a product sells well, everyone will flock to it, which will ruin the market. So you can't just sell whatever others buy when the market is good.
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