Uncovering the secrets of Amazon's agency operations

Routine 1

We guarantee sales, but not profit margins. We often see on WeChat Moments that a certain company’s Amazon store is selling well, with sales of tens of thousands of dollars a day. However, do we know the profit margins behind these glamorous data?

Routine 2

30,000/year Amazon agency service fee. Low price is not necessarily a good thing. It may be that the agency is looking for projects to practice in the early stage of agency operation. After so many years of cross-border e-commerce, countless sellers have reported various problems to me. For example, in Shenzhen, Hangzhou and other places, there have been 30,000/year Amazon agency service fees.

The 30,000 yuan Amazon agency service fee, according to the lowest standard, is not enough for an Amazon operator's 4-month salary. But don't say that they are only interested in commissions. Amazon agency operators know that from Amazon store registration to product listing, they have to go through multiple links such as Amazon product selection, logistics, design, and operation. Generally, the preliminary preparation work takes 2-3 months. Moreover, in the early stage when the workload is the largest, some work requires the cooperation of multiple people, such as visual design, which requires at least 1-2 designers.

Routine 3

Paying large service fees and exaggerating profits. Some agents, who have no actual store operation experience, boldly charge customers for profits and collect large service fees. When the promises cannot be fulfilled, they start to shirk responsibility and have no integrity towards customers.

Routine 4

Some agents use extremely despicable means to lure customers into the store by offering to pay part of the service fee, and then ask customers to promise to pay the remaining service fee after the store places an order. After the customer hands over the store to the service provider, the service provider will put the products on the shelves for about a week, find someone to place orders, and then charge the customer the remaining service fee. After receiving the remaining payment, the service provider will no longer provide services, thus harming the customer.

Routine 5

Store profit sharing. Many service providers now adopt this model, paying a small service fee in the early stage. In the later stage, the store is run and the store profit sharing method is adopted. Since the service providers have no real operating ability and are eager to make profits from the store, they let customers invest heavily in advertising and publicity, so as to make profits from orders. In fact, the input and output of customers are not proportional. Most of the money is earned by the service providers.

For the agency operation, you must not think that they have high technology and can definitely help you operate the store well. Whether it is Amazon agency operation or self-operation, the probability is "28".

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