Do you understand the pitfalls of promotional discounts?

Regarding Amazon promotional discounts, I believe many sellers will have doubts, especially for novice sellers. Today I will share with you how to avoid the pitfalls of promotional discounts when doing activities...

When to use Coupon/Promotion

• Coupon: When traffic decreases or rankings drop for two or three consecutive days, a 10%-15% discount is generally offered. The promotion period is generally 3-5 days, usually not more than a week.

(On the one hand, the short time is set to adjust the activity at any time, and on the other hand, the coupon has an additional traffic entrance to display the promotion that is about to end, so that it will be more exposed)

Recommendation: When setting the discount type, choose a dollar amount discount for high-value products and a percentage discount for low-value products.

• Promotion: Promotion of new products/clearance of slow-selling products/products that cannot be reported for flash sales. These products have little natural traffic on the site and advertising does not have a good effect. It is recommended to use off-site promotion.

Recommendation: Offer a 20%-30% discount on new products to break even, and offer a 50% or more discount on slow-selling products.

Promotion types and precautions

There are three main types of Promotion: Single-use/Group/None, which means one-time/unlimited/none. It is easy to understand that "Single-use" is a long unique code that cannot be used again after one use, while "Group" is a short code. A code can be reused by N different customers. "None" does not require a discount code and the discount is automatically deducted during settlement.

Regardless of whether you use Single-use or Group, there are two types of discounts: Preferential and Unrestricted. This is critical. If you choose the wrong one, you will lose a lot of money.

Preferential: Preferential discount codes can be mixed with all unlimited discount codes or no discount codes. For multiple preferential discount codes, the most powerful promotion will be applied.

Unrestricted: Unrestricted coupon code, a mix of all unrestricted coupon codes, without any restrictions.

Precautions

When doing promotion, no matter what type of promotion you do, you must set a maximum purchase quantity. I say it three times about weight, you must set a maximum purchase quantity, you must set a maximum purchase quantity!

Will coupons/ promotions/ deals stack?

The answer is yes! Coupons can be stacked with coupons, promotions can be stacked with promotions! Coupons, promotions and deals can also be stacked at the same time!

Things to note about coupons/promotions/deals

The following content is highlighted!!!

• Before creating each campaign, check if there are any coupons/promotions running or deals that are about to start;

• Each coupon/promotion campaign should not last too long, preferably no longer than two weeks;

• Choose peak traffic periods for promotions, use big data to analyze traffic trends, and designate or conduct promotions in the optimal time periods, so as to achieve twice the result with half the effort;

• When doing promotional activities, you can increase advertising efforts, and at the same time, you must set the maximum purchase quantity in the background;

• After a discount or flash sale begins, you should promptly check whether there are any abnormalities in the transaction price of the order; if the activities are accidentally stacked, you must find a way to stop the loss in time. Even if all promotions are turned off, the discount will still be valid for those who have received the coupon but have not used it within the validity period. At this time, you need to increase the price appropriately or close the listing to avoid greater losses.

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