Recommendation: When setting the discount type, choose a dollar amount discount for high-value products and a percentage discount for low-value products. • Promotion: Promotion of new products/clearance of slow-selling products/products that cannot be reported for flash sales. These products have little natural traffic on the site and advertising does not have a good effect. It is recommended to use off-site promotion. Regardless of whether you use Single-use or Group, there are two types of discounts: Preferential and Unrestricted. This is critical. If you choose the wrong one, you will lose a lot of money. Preferential: Preferential discount codes can be mixed with all unlimited discount codes or no discount codes. For multiple preferential discount codes, the most powerful promotion will be applied. Unrestricted: Unrestricted coupon code, a mix of all unrestricted coupon codes, without any restrictions. • Each coupon/promotion campaign should not last too long, preferably no longer than two weeks; • Choose peak traffic periods for promotions, use big data to analyze traffic trends, and designate or conduct promotions in the optimal time periods, so as to achieve twice the result with half the effort; • When doing promotional activities, you can increase advertising efforts, and at the same time, you must set the maximum purchase quantity in the background; • After a discount or flash sale begins, you should promptly check whether there are any abnormalities in the transaction price of the order; if the activities are accidentally stacked, you must find a way to stop the loss in time. Even if all promotions are turned off, the discount will still be valid for those who have received the coupon but have not used it within the validity period. At this time, you need to increase the price appropriately or close the listing to avoid greater losses. |
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